Account Manager, Direct Marketing Fundraising Programs
University of Minnesota Twin Cities
Location: Minneapolis, Minnesota
Salary: 58,000.00 - 65,000.00
Internal Number: 359989
This position is responsible for providing comprehensive consultation and service in the areas of planning and program evaluation to shape a sustainable program of annual support and pipeline development on behalf of a variety of colleges and programs at the University of Minnesota. This person serves as a central direct marketing account manager for development and centralized staff in units across the University. Responsibilities include providing input for creating annual plan, leading the design of marketing materials and writing copy, and interpreting and sharing results with partners.
Starting salary: $58,000- 65,000 based on experience.
Advance and Maintain Excellent Client Relationships and Direct Marketing Programs (70%)
â¢ Work closely with unit partners, and collaborate with other members of the advancement team on overall program direction. â¢ Develop a marketing plan to cover all constituencies and incorporates multiple channels including digital, print, calling/texting, social media and video to increase the volume of annual donors and gift revenue from alumni, friends, faculty/staff, patients, system employees and other prospects, using industry best practices and analytics to drive decisions and strategy. â¢ Develop an understanding of the comprehensive marketing and communications efforts that help to cultivate support and develop long term donor relationships. â¢ Ensure that direct marketing strategies and plans align with fundraising goals, are clear in expectations, consistent (over a multi-year time period), and have demonstrable outcomes. â¢ Collaborate with internal and external resources for data/list segmentation. â¢ In partnership with Operations and Database teams, performs data manipulation and analysis related to all aspects of key programs. Use statistics to evaluate and make recommendations for program changes. â¢ Oversee the creative development of content and design for marketing materials. â¢ Ensure that donor and patient data privacy protocols are in place and followed. â¢ In partnership with Operations Team, adhere to budgets; ensure maximum cost-benefit ratio is achieved. â¢ Present, as appropriate, at bi-monthly U-wide Annual Giving and Stewardship meetings. â¢ Manage collaborative partnerships with development leaders, development staff, marketing and communications colleagues, information services, system partners and University faculty/staff. â¢ Participate in cross functional teams that help inform the development and execution of direct marketing fundraising campaigns and programs. â¢ Contribute to strategic discussions with fundraising vendors/consultants, and key partners throughout the Foundation, University, and community. â¢ Ensure appropriate reporting to key partners on giving progress, results, trends, etc.
Data Analytics (30%)
â¢ Analyze reports and proposals for planning and implementation as necessary and presents to management/work group. Presentations may be formal or informal depending on the nature of projects. â¢ Analyze campaign results and recommend improvements. â¢ Obtain relevant market information (i.e. from other colleges and non-profits, as well as gathers information on target audiences and appropriate messages.) to inform future strategy. â¢ Seek opportunities to increase knowledge and broaden the impact of fundraising strategies. â¢ Remain up-to-date on trends and developments in fundraising, direct marketing and annual giving/fundraising programs. â¢ Cultivate a network of peers in the field. â¢ Develop familiarity with necessary software programs to effectively perform assigned responsibilities. (DMS, DESelect/SalesForce, Tableau, grateful patient database, others as needed).
Demonstrate commitment to valuing diversity and contributing to an equitable and inclusive working and learning environment (exhibit 100% of the time)
â¢ Continuous learning in diversity, equity and inclusion for oneself and team via training, podcasts, articles, etc. â¢ Seek to explore and understand cultural differences and create a culture of belonging. â¢ Develop and employ anti-racist practices and principles to accomplish work. â¢ Advocate for employees of all ethnicities, genders, ages and backgrounds â¢ Cultivate and develop inclusive and equitable working relationships with employees, colleagues, stakeholders, etc.
â¢ Bachelorâ™s degree in Marketing, Communications, Advertising, Nonprofit Management, or related field and at least two years of comprehensive experience in direct marketing/marketing communications (from list generation, production, postal regulations to print and creative); OR a combination of related education and work experience to total at least six years. â¢ Ability to manage multiple projects and priorities and be highly organized. â¢ Ability to assist in development of general marketing strategies while keeping an eye on details. â¢ Proficient in computer and Microsoft applications such as Microsoft Word, Excel, and PowerPoint. â¢ Excellent verbal and written communication skills. â¢ Strong creative/problem-solving skills and ability to effectively influence and motivate. â¢ Ability to promote a congenial work environment and to be able to interact with various departments and levels of personnel.
â¢ Experience in non-profit fundraising. â¢ Knowledge of and experience with Salesforce Marketing Cloud, Tableau, or other marketing database technologies and customer information file systems. â¢ Experience managing client relationships. â¢ Experience writing copy for various fundraising materials and channels. â¢ Experience in higher ed and/or healthcare fundraising.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.