Career Center

Marketing Specialist, Social Sciences

Location: Scotts Valley
Job ID: 45012

JOB POSTING

For full consideration, applicants are required to provide 3-5 writing samples and a diversity statement on what is your experience working to advance Diversity, Equity, and Inclusion.

Telecommuting- We are working remotely during the COVID pandemic and in the future when on-campus work is possible again positions in University Relations may be conducive to remote work. Fully remote work is an option for this position.

NOTIFICATIONS

UC Vaccination Policy: With limited exceptions, COVID-19 vaccinations are required for Covered Individuals under the Policy. Covered Individuals include all employees, students, or trainees who physically access a University facility or program in connection with their employment, appointment, or education/training.

Covered Individuals do NOT include employees who work 100% remotely with NO expectation that they will physically access any University location or program at ANY time. If 100% remote work ends, the employee is subject to policy.

INITIAL REVIEW DATE (IRD)

UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.

The IRD for this job is: 12-06-2022



ABOUT UC SANTA CRUZ

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

DEPARTMENT OVERVIEW

University Relations supports the teaching, research, and public service of UC Santa Cruz by making and keeping deep, heartfelt connections. Building enduring relationships among students, alumni, faculty, donors, and others is the lifeblood of our work and helps to make UC Santa Cruz a thriving community of knowledge, inquiry, public service, and social mobility.

We are a welcoming group of ambitious and creative professionals pursuing our mission in support of the university's overarching purpose. We take our work seriously because we care - but we don't take ourselves too seriously! The University Relations culture is lively and dynamic; we value collaboration; and our staff is resourceful, enthusiastic, and hard-working.

The division is a fun, friendly, and open place, and our colleagues are supportive of and positive about each other's goals and aspirations. We often jump in to help where needed, rolling up our sleeves to get the job done. We dare to approach challenges as opportunities. We seek creative ways to overcome obstacles, at times with limited resources, while keeping our eye on the objective: helping students achieve their goals, providing crucial public service, and advancing life-changing research and discovery.

We hope you are inspired by what we do and are excited to contribute to our mission. We are looking for candidates who do great work, and we hope they come from a number of different backgrounds and experiences. We aspire to build an increasingly diverse, equitable, and inclusive workplace. We encourage you to apply even if you do not believe you meet every qualification for the position but possess transferable skills and experiences.

JOB SUMMARY

Under the direction of the Associate Director of Communications and Marketing, the Communications & Marketing Officer leads the development, implementation, and tracking of external and internal marketing communications for the Division of Social Sciences at UC Santa Cruz. In collaboration with the Associate Director, the Communications & Marketing Officer will develop an integrated marketing communications plan that includes publications, strategic marketing, advertising, and messaging to advance the division, its academic departments and programs, and its research centers, in line with the goals and objectives established within the division's strategic communications plan

In addition, the incumbent will be proactive in positioning the academic programs, faculty, and research with external constituents. The incumbent will manage the content and presentation of the divisional website and related sites and develop and post relevant information on social media platforms for the division. The incumbent will be responsible for management and development of the division's internal and external marketing and communications related to fundraising and event initiatives with high strategic importance and will orchestrate the planning associated with these efforts. In addition, the incumbent will create other materials, as needed, to cultivate major donors and attract high quality faculty, researchers, and undergraduate and graduate students.

This role may occasionally be called upon to support campus wide initiatives.

APPOINTMENT INFORMATION

Salary Information: $80,000/year. Salary commensurate with skills, qualifications and experience.

No. of Positions: 1

Benefits Level Eligibility: Full benefits

Schedule Information:

• Full-time, Fixed
• Percentage of Time: 100%, 40 Hours per Week
• Days of the Week: Mon-Fri
• Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: UC Santa Cruz Main Campus

Union Representation: Non-Represented

Job Code Classification: 007477 (COMM SPEC 3)

Travel: Never or Rarely

JOB DUTIES

80% - Marketing efforts to advance the division's goals

• Under direction of the division's Associate Director of Communications, creates and implements a marketing plan to establish the division's identity and effectively promote and position the division, its academic departments and programs, and its research units in line with the goals and objectives established within the division's strategic communications plan.
• With coordination with the Associate Director of Communications, the incumbent is responsible for external marketing, outreach, advertising, and communication initiatives, and branding of the division.
• Writes, edits, and provides overall coordination of newsletters, web and social media content highlighting the division, academic programs, and research centers.
• Responsible for development of outreach and marketing materials, including writing, editing, and print production. Periodically, writes speeches and talking points for the Dean and others in the division as necessary.
• Is the principal driver of the look and feel of divisional communications, leading art direction for design, photography, video, and other visual assets.
• Oversees divisional and departmental web presence, focusing on outwardly facing content that is both relevant and current. Responsible for designing consistent navigation on departmental sites and working with staff to update and refresh content. Uses technical knowledge to develop a process for identifying and presenting content that should be internally-facing, so that it is not showing to external audiences.
• Develops, oversees the development of, or reviews materials and communications to promote special events, meetings, and other cultivation events and activities that have high strategic value for the division.
• Designs appropriate fundraising materials, including donor recognition, acknowledgment letters, and other templates as needed, and creates key messages and take away pieces for the Dean's leadership councils and support groups.

15% - Administration

• Supervises the accurate maintenance of the division's electronic and paper files related to marketing communications.
• Supports the coordination of communications contractors on marketing-related projects to ensure consistency with marketing strategies and divisional brand/aesthetic/voice
• Tracks and reports progress toward marketing-related objectives and strategies for the division's strategic communications plan

5% - Miscellaneous

• Participates in campus-wide media and communications initiatives as needed.

REQUIRED QUALIFICATIONS

• Bachelor's degree in related area and / or equivalent experience / training.
• Experience in developing and implementing all aspects of effective marketing and public relations plans, preferably for science or social justice focused educational programs.
• The ability to work and interact effectively with people who have different skills, backgrounds and experiences.
• Strong written communications skills. Demonstrated ability to compose and edit copy for the web, social media, publications, and other marketing and development materials.
• Strong oral communication skills.
• Ability to critique work accurately and professionally and to accept edits and changes from multiple parties.
• Working knowledge of fundraising, donor relations, and volunteer relations practices.
• Experience in developing effective promotional materials for target audiences.
• Experience in working with graphic designers and other outside contractors to develop marketing pieces from concept to implementation.
• Experience with Adobe Creative suite, Wordpress, and/or Drupal, and social media apps.
• Strong interpersonal skills to establish and maintain collaborative working relationships both within the university and with external constituencies.

PREFERRED QUALIFICATIONS

• Good technical understanding of analytics and search engine optimization and methods for tracking the impact of marketing communications.
• Understanding the research, teaching and public service conducted at a major research university.
• Working understanding of communications and marketing programs at a major university.
• Working knowledge of Macintosh computers.

SPECIAL CONDITIONS OF EMPLOYMENT

• Selected candidate will be required to pass a pre-employment criminal history background check.
• Must be able to work remotely from a home office and be able to fulfill requirements of the UCSC telecommuting agreement.
• Will be required to work a hybrid work schedule, days of the week and number of days to be determined, and be able to fulfill requirements of the UCSC telecommuting agreement.
• Ability to maintain appearance and conduct suitable for working in a professional setting.
• The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.

SAFETY STATEMENT

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

HOW TO APPLY

Attach your resume and cover letter when applying for this job opening. Do not attach any documents to 'My Activities'. Visit our How to Apply tutorial for detailed instructions on our applicant process.

EEO/AA

The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.



APPLICANTS ARE REQUIRED TO USE THE UCSC ON-LINE PROCESS
View full job description and access on-line application:
https://careerspub.universityofcalifornia.edu/psp/ucsc/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=11&JobOpeningId=45012&PostingSeq=1

To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.







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