The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Reporting to the Associate Director of Marketing Production, the Marketing Production Traffic Manager (MPTM) will work with the Marketing Department to contribute to the design and development of new and existing email marketing campaigns for our entire educational portfolio, as well as support other School of Professional Studies (SPS) departments with email communications operations.
The incumbent will help to develop and deliver email to our prospects that is informative, engaging, and well designed. Successful candidates should understand the basics of HTML development and be interested in email marketing. The position requires extreme focus and attention to detail, along with the desire to work with a team of dedicated marketing professionals.
The MPTM will be required to work closely with academic program staff to provide accurate and timely marketing email that reflects each program???s unique voice and features. The incumbent will communicate with program administrators and leaders to present draft material, accept revisions, and review final messages for approval. They will also liaison with academic and administrative departments to communicate technical aspects and limitations of the Email Management system. The MPTM will be responsible for managing teams of interns and casual staff to help develop and execute the communications plan, including scheduling, task assignments, and guidance on content and layout.
The MPTM will ensure messages are developed in accordance with the school's brand guidelines and use content developed by the Marketing team. Other responsibilities will include email deployment from the EMS, automated campaign development, and prospect database list management. The incumbent will also draft competitive assessments and contribute to design innovation in school communications and manage technical documentation for training new junior staff.
Liaison with academic programs to ensure messaging aligns with academic program features
Manage casuals and interns to develop email templates that adhere to Columbia SPS brand guidelines and academic program requirements
Maintain and execute the email marketing communications plan
Work with institutional staff at all levels to provide respectful and insightful responses to inquiries about messaging
Segment audiences in the Slate database
Schedule highly targeted email blasts, including final review and QA pass
Assist in testing templates for deliverability and visual quality across a variety of email clients
Help troubleshoot issues with rendering of messages based on the limitations of various common email clients
Prepare variations for A/B testing and execute test plans
Ensure and enforce communication standards including compliance with the FCC's CAN-SPAM Act and vendors' Terms of Service
Follow communications calendar to ensure template development and email blasts occur on schedule
Provide email metrics and reports to marketing team and program staff in an ad hoc capacity
Examine reports on program email metrics and use that data to suggest improvements tailored to each academic program
Maintain and distribute training documentation
Recommend email marketing tactics based on data findings
Analyze drip campaign success and prospect database trends.
Perform other duties and projects as assigned or requested.
Bachelor???s Degree required
2 years of related experience
A resume and cover letter with salary requirements must be submitted for this position.
Familiarity with CMS or Marketing Automation systems (Salesforce, Pardot, Slate, etc.)
Knowledge of HTML coding practices for email
Database development experience (MS Access, SQL, etc.)
Familiarity with project management tools (Basecamp, Jira, etc.)
Experience working with Higher Ed portfolios and educational environments
Experience working with a technologically connected, but physically distributed team
Proofreading and/or copy editing skills
Experience with Adobe Dreamweaver, Photoshop, or Illustrator.
Excellent interpersonal, oral, and written communication skills
Professional deportment in communications with executive staff
Ability to manage multiple concurrent projects
Experience managing multiple, simultaneous projects with changing priorities
Intellectual curiosity, sound problem-solving and decision-making abilities, and strength in creative and innovative thinking
Proficiency with Mac, Windows, and Excel
Working knowledge of HTML, CSS, and EMS platforms
Experience managing small teams of casual workers
Exceptional attention to detail, strong organization and time management skills, and the ability to perform non-routine work with changing priorities
Knowledge of, or desire to learn about; email client limitations, responsive design trends, and communications best practices.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.