Stanford Biodesignis an educational center focused on training aspiring innovators in a repeatable process for health technology innovation. The Biodesign, Director of Marketing is responsible for the development and implementation of marketing initiatives for high impact offerings, enabling programs, services, events and/or products to meet business objectives. The Director will oversee Biodesign's marketing, PR, branding, social media, websites, communication, commmunity engagement and events. The Director will develop the long-term strategic communcations goals and priorities to support the goals of Biodesign. The Director will create cohesive messaging for all Biodesign programs including health policy, educational offerings and global programs.
Duties include:
Develop, manage and execute strategic marketing plans/programs to meet business objectives.
Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online).
Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions.
Communicate marketing plans across the organization and/or university to educate and influence stakeholders
Build partnerships with other school, department, product, service, program, and event and/or channel managers.
May oversee event management to support marketing objectives.
Manage key vendor and consultant relationships.
Scope and manage project/program budget(s).
May oversee interns and other contingent staff; provide staff training.
* Other duties may also be assigned
DESIRED QUALIFICATIONS:
Demonstrated experience in integrated marketing strategy with execution across channels
Excellent project management experience with ability to simultaneously manage numerous projects
Ability to build out a marketing and communications team to work towards common goals
Strong data analysis and market research skills to inform strategic decisions
Experience with marketing biomedical devices
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Demonstrated ability to work effectively with senior leaders.
Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
Demonstrated experience in integrated marketing strategy and execution across channels including digital; and print.
Demonstrated application of market research and data analysis.
Excellent project manager with the ability to manage multiple projects simultaneously.
Excellent written and oral communication and presentation skills.
Demonstrated experience presenting to senior management.
PHYSICAL REQUIREMENTS*:
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
WORKING CONDITIONS:
Hybrid Work Arrangement - with work effort at Stanford Biodesign location(s) and a home office
Occasional work on evenings and weekends.
WORK STANDARDS:
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
