Visit Phoenix has retained SearchWide Global to find an experienced and creative Marketing leader to serve as the new Chief Marketing Officer.
Visit Phoenix is a non-profit organization that promotes the Greater Phoenix community to a global audience of travelers and books conventions into the Phoenix Convention Center and area hotels and resorts. Visit Phoenix cultivates and maintains relationships with convention and meeting planners, journalists and influencers, travel agents, and tour operators.
The Chief Marketing Officer will provide direction and leadership in the creation of strategies and development of comprehensive marketing and P.R. programs to fulfill the Visit Phoenix mission and long-term strategic objectives. They are passionate about their profession and have great knowledge of all things marketing. They can balance a practical mindset with creative business acumen and lead people through complex marketing concepts. The CMO is ultimately responsible for overseeing all marketing and communication of the organization. They also manage the work products of the organization’s creative and advertising agency (or agencies) to ensure the integrity of the brand management and appropriateness, as well as effectiveness, of the advertising campaigns and associated programs.
SearchWide Global is a full service executive search firm primarily for companies in the travel, tourism, hospitality, lodging, convention, trade association, venue management and experiential marketing industries. We specialize in C-Level and Director level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies and associations.