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Marketing Manager

About the Opportunity

This job description is intended to describe the general nature and level of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

JOB SUMMARY

The Roux Institute at Northeastern University marketing department is looking for a Marketing Manager to join our growing dynamic team. The Marketing Manager will be responsible for planning, directing and managing the inception and delivery of multiple marketing strategies and projects of varied types and levels of technical complexity.

This hybrid position is based in Portland, Maine, at Northeastern's Roux Institute, which launched in January 2020 with a focus on graduate learning, research collaboration, entrepreneurship, and partnership to drive economic development in the region.

The ideal candidate would have experience in marketing plan development, project planning, and managing integrated programs inclusive of digital and print executions. An agency background is a plus.

Responsibilities include:

• Build marketing and uphold marketing goals, road maps and programs to support specific marketing objectives across different channels and segments in support of the Roux Institute's strategic goals
• Work within in the marketing team to plan and execute a variety of projects
• Measure and evaluate results of initiatives and campaigns
• Manage relationships with respective stakeholders across the Roux Institute, Northeastern University and external stakeholders
• Maintain day-to-day oversight of client relationship and project progress, flagging deadlines and prospective roadblocks
• Attend regular marketing meetings to prioritize work, plan resourcing needs and voice emerging conflicts and/or opportunities
• Step into new projects with enthusiasm and a collaborative mindset.
• Support the overall quality of project deliverables by ensuring materials align with marketing goals and institutional level priorities and follow standard quality control processes before sharing with clients.

MINIMUM QUALIFICATIONS

• 5+ years of experience in a marketing manager, marketing strategy or marketing client management role
• Experience planning and managing complex marketing programs and reporting on the results
• Offers excellent client relationship skills across all levels of internal and external organizations
• Experience working on both print and digital projects
• Exceptional organizational skills including attention to detail, effective multi-tasking and and superior time management
• Strong problem-solving ability, including metrics-driven thinking
• Excellent written and verbal communication skills
• Self-starter with a 'can do' attitude and intense desire to excel
• Driven to push status quo through exploration and experimentation without losing sight of end goals
• Experience working in a collaborative team and working directly with cross functional team (e.g. writers, designers, developers, social media manager),senior management and external stakeholders
• Experience working with or confidence in ability to learn project management programs, collaborative team tools and WordPress.

Familiarity/Experience with the following a plus:

• Marketing agency environment experience Working in a high-volume and fast paced environment
• Background working through strategic, creative and technical projects
• Building and improving marketing personas
• Creating marketing segmentation plans

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Day-to-day oversight of client relationship and projects

• Manage and build client relationships within the Roux Institute, Northeastern University and external stakeholders.
• Collaborate and own print and digital projects, working across the marketing team to plan and executeMeasure,evaluate and report results of initiatives and campaigns
• Attend regular meetings with the project management team to prioritize work and discuss status updates
• Serve as steward of Northeastern University and Roux Institute brand integrity
• Support the overall quality of project deliverables by ensuring materials align with marketing goals and institutional level priorities and follow standard quality control processes before sharing with clients.

Marketing plan development and strategic goals

• Establish and uphold marketing goals across project portfolio
• Develop and execute both short and long-term marketing plans
• Build marketing programs to support specific marketing objectives across different channels and segments in support of the strategic goals
• Step into new projects with enthusiasm and a collaborative mindset.

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Portland-ME/Marketing-Manager_R111596







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