Marketing and Design Specialist (Public Affairs/Communication Specialist II) / College of Extended and Global Education California State University, San Bernardino
Job No: 512803 Work type: Staff Categories: Unit 9 - CSUEU - Technical Support Services, Temporary, Full Time, Marketing/Communications
California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.
At CSUSB, you can:
Build your future
Work with the best
Be your authentic self
Focus on you
Make a lasting impact
Work for a purpose that is greater than your own
Bring everything you are, become everything you want
The College of Extended and Global Education (CEGE) at California State University, San Bernardino offers a variety of programs and serves as the main outreach arm of the University to extend educational resources and services to broader audiences across the region, as well as nationally and internationally.
CEGE also leads CSUSB's internationalization efforts by collaborating with university and off-campus partners to develop and offer programs, activities, and services that support CSUSB's strategic goals. Through its Center for International Studies and Programs (CISP), CEGE serves as the hub for international students and scholars and education abroad. International Extension Programs (IEP) offers the English Language Program (ELP) and a variety of short term and customized educational programs.
This position is responsible for developing and implementing strategies to promote the College of Extended and Global Education (CEGE) and its programs by using market research data to determine the most effective techniques and approaches for reaching target audiences; identifying the needs and interests of various constituent groups; and carrying out other communication and marketing activities for the College. Working independently under general supervision, the incumbent is responsible for developing and implementing strategies to promote CEGE and its programs by using market research data to determine the most effective techniques and approaches for reaching target audiences. This position is responsible for managing social channels including Instagram, Facebook, LinkedIn, Twitter, and others that are part of the college's social media strategy.
Responsibilities include but are not limited to:
Collaborating with other CEGE staff to ensure an intentional, measurable, and streamlined communication workflow. This position develops and maintains a marketing calendar to organize the college's marketing campaigns. The incumbent needs to stay current on the latest digital and social media marketing trends and innovations, and popular culture references. This position utilizes CRM (e.g., Salesforce) to help organize and manage marketing activities.
Contributes to the overall artistic direction and building brand awareness for CEGE.
Creatively design and create layouts for social media, email, web, brochures, posters, flyers, banners, print, and other forms of advertising.
Identifies and prepares market and competitive analysis for potential programs.
gathers data and evaluates effectiveness of marketing campaigns.
translates results of research into strategic communication efforts including selecting the best medium to achieve goals.
Employment Status: Full-time, "exempt", temporary position (with the possibility of converting to permanent).
Application Review Deadline: This position will remain open until filled. Applications will be reviewed beginning April 29, 2022.
Regular Operating Hours for Administrative Offices: Monday through Friday, 8:00 a.m. to 5:00 p.m., occasional early morning, evening, and weekend hours may be required. As needed, travel may be required to participate in program events/activities.
Summer hours are Monday through Thursday from 7:00 am to 5:30 pm.
Working knowledge of and ability to apply standard theories, practices and techniques related to media and marketing.
Thorough knowledge of and ability to use effectively media channels and outlets.
Working knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of enrollment management campaigns.
Ability to analyze and select pertinent facts and integrate them into communication channels.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Proficiency with social media marketing from concept, to design, to implementation, to formative and summative analytics.
Proficiency in graphic designs techniques, and tools such as Adobe Creative Suite, etc.
Working knowledge of applicable copyright and other laws pertaining to publications and the news media.
Strong story development and writing skills. Working knowledge of appropriate use of data analysis techniques.
Strong networking and interpersonal skills.
Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication pieces.
Education and Experience
Bachelor's degree, preferably in marketing or other business field.
2 years of marketing experience.
5+ years marketing experience with emphasis on research, marketing plans, and social media.
Anticipated Hiring Range: $3,515 - $4,500 per month
Classification Salary Range: $3,515 - $6,358 per month
Statement of Commitment to Diversity
In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. In our commitment to diversity, we welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. Our commitment to work toward an environment that values diversity requires that we create, promote, and maintain activities and programs which further our understanding of individual and group diversity. We will also develop and communicate policies and promote values which discourage intolerance and discrimination.
The concept and dimensions of diversity are to be advanced and incorporated into every aspect of university activity, including student life, the curriculum, teaching, programs, staffing, personnel training practices, research, community services, events, and all other areas of university endeavor.
Dimensions of diversity shall include, but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex, gender identity, gender expression, ability, socioeconomic status, cultural orientation, national origin, and age.
The implementation of the Commitment to Diversity will rest with the university as a whole. The president, in addition to a personal commitment and involvement, may use the University Diversity Committee, campus administrators, faculty, staff, and students as well as other members of the campus community to implement effectively the philosophy and intent of this statement.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.
This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)