This position manages the marketing and communications for the School of Nursing (SON) and is responsible for the strategic development and implementation of an integrated marketing communication plan to promote the SON’s undergraduate and graduate programs and to increase the School’s visibility to internal and external constituents. The Director of Marketing supervises one full-time staff member, the Web and Social Media Manager.
DUTIES AND RESPONSIBILITIES:
(This list is neither absolute nor restrictive, but indicates approximate duties and responsibilities which may be redefined pursuant to operational needs.)
Develops, implements, and evaluates a comprehensive marketing and communication strategy inclusive of all programs within the SON, in collaboration with DMC and the SON Office of Recruitment and Enrollment Management.
Manages the SON Magazine, newsletter and annual report.
Initiates and manages projects and campaigns (internal and external) and workflow priorities with the SON Director of Admissions and the Nursing Recruiters.
Provides oversight of operational requirements for content review and approval for marketing assets ensuring brand consistency and quality.
Supervises the SON Web Design and Social Media Manager, directing campaigns, recruitment initiatives, and web and social media content in alignment with overall SON marketing strategies.
Develops and implements marketing and communication plans to support SON and Duquesne University news, events and conferences.
Develops marketing materials, advertisements, and various communications, such as postcards, program flyers, promotional items and recruitment event communications.
Collaborates with DMC in story development and media requests and collaborates for digital marking campaigns and photography needs.
Assists with online program marketing initiatives with Boundless Learning including:
video and photography, webinars; printed conference materials; and communications review for branding, accuracy and quality.
Completes other duties as assigned.
Bachelor’s Degree from an accredited institution in Marketing, Public Relations, Journalism or Business
5+ years of experience in higher education, marketing and communications or other related area
Strong understanding of communication strategies
Very strong writing and editing skills
Experienced project manager of multiple concurrent projects; meets deadlines
Experience with digital, web, print, social media marketing
Experience with market research and data analysis
Working knowledge of Adobe, Photoshop, Campaign Monitor, Canva, SmugMug, and video editing software
Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
Ability to implement effective marketing programs across multiple channels
Creative problem solver with strong critical thinking skills
Ability to work both independently and in a team environment
Ability to manage marketing plans within budget constraints
Proven leadership and interpersonal communication skills
Able to function within a complex and highly collaborative administrative structure
Commitment to the University’s values of diversity, equity and inclusion, and recognition of the importance of treating each individual with dignity and respect consistent with the University’s Mission. Demonstrated experience with, and understanding of, the broad diversity of the University community (students, faculty, staff and others).
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.