The primary focus of the position is to provide strategic support and management of regional marketing, advertising and promotional activities.
Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
Manage the development of creative marketing materials and collateral for on-site team members to use. This would include the coordination of: direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.
Work with design teams, third-party vendors and on-site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub-market, to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand.
Develop competitive messaging for property websites.
Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.
Conduct audits on various media and technology performance areas.
Acquire contract from national media vendors and stay abreast of their products.
Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.
Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
Attend client meetings on behalf of Regional Marketing Director.
Participate in interdisciplinary meetings on behalf of the Regional Marketing Director
Support new property marketing transitions
Work with Regional Marketing Director in ensuring that Pinnacle's brand standards are maintained.
Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.
Knowledge of the Yardi product suite is a plus.
Other functions as assigned.
To perform this role successfully, an individual must be able to perform all essential functions satisfactorily.
The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
At least 2-4 years of progressive experience in the marketing field.
Multifamily experience preferred, but not required.
Bachelor's degree required in marketing or related field. Other degrees with marketing experience may be considered.
Strong written and oral communication skills.
Positive, energetic, enthusiastic, patient and ambitious attitude is essential.
Ability to multi-task and meet deadlines while working in a fast-paced environment.
Intermediate computer skills in Microsoft Office Programs, including, Word, Excel, Outlook and PowerPoint.
Strong time management, organizational and administrative skills.
JOB KNOWLEDGE & SKILLS:
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services.
Research Management - Ability to execute research projects and provide data and content within the realm of the objectives.
Project Management -Manage details in maintaining integrity of fast pace projects
Customer Service (internal & external customers) - Understanding of the value and importance of the customer care process, cycle and strategies
Strong interpersonal communications skills
Public speaking and presentation skills
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job is considered light in physical demand. Verbal and auditory ability required in order to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.
Light travel is required within the continental United States.
Work for the Best in the Industry - make your next move here!
Cushman & Wakefield is a leading global real estate services firm. As a leader in multifamily property management, we deliver exceptional value through tailored solutions that create efficient and engaging communities. Our passionate approach, strong operational practices and high-performing teams unlock every property’s ability to provide residents with a place they can truly call home.