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Digital Marketing Strategist
SUMMARYThe Digital Marketing Strategist is responsible for managing the university’s martech stack, including website development and maintenance, CRM integration, SEO/SEM optimization, email campaign management, and reporting on digital analytics.   ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other tasks and duties may be assigned by your supervisor. Leads web development projects from inception to deployment throughout the university for arbor.edu and other affiliated sites Maintains all SAU websites, including usability design, functionality, accessibility, SEO, information architecture, and navigation Analyzes web traffic metrics and suggest solutions to boost web presence


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