Associate Director, Digital Marketing in , for Bentley University

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Associate Director, Digital Marketing

Bentley UniversityJob Description SummaryIn this role, you will serve as a key member of a team that uses digital marketing technology and tactics to promote Bentley's undergraduate, graduate, and adult learner programs. You will work independently with business partners to understand client needs, help set strategy, and lead execution of marketing programs designed to reach program goals. Your responsibilities will include communicating with prospective students on social media, YouTube, and other emerging online digital channels; optimizing sections of the Bentley.edu website to showcase our programs; and supporting email campaigns. You will have the opportunity to use analytical and creative skills along with existing and emerging techno

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