Career Center

The marketing strategist for development and alumni relations develops and implements marketing and communications strategies that engage donors and alumni, support fundraising goals, and enhance Carleton’s brand and awareness as a leading national liberal arts college. Working closely with staff in the offices of Development and Alumni Relations, and in collaboration with colleagues in the Division of Communications, the marketing strategist creates marketing plans and creative briefs, leads brainstorming sessions and kickoff meetings, writes and develops content, reviews and edits email marketing messages and printed communications, and works on digital advertising and social media campaigns. Through their work, the marketing strategist is expe