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The Digital Marketing Specialist will be responsible for several important digital marketing initiatives including email marketing, analytics/reporting, paid advertising campaigns (display, search, social media, etc.), website advertising, mobile messaging, and more. The ideal candidate will leverage all digital marketing channels to drive ecommerce site traffic, sales, and customer base growth. In addition, this role will be involved in the day-to-day development and scheduling of content across all digital marketing channels. This position will work closely with the Director, Consumer Marketing & CRM Strategy to ensure external messaging is consistent and on point with the University of Miami Hurricanes brand. The Digital Marketing Specialist will have a hand in engaging with milli