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Job SummarySeasoned digital marketer supporting Geisinger Marketing and Communications' team with execution of digital communications across external channels. Designs and leads critical, system level digital products or campaigns. Serves as a digital expert and strategic advisor among team. Has clear areas of single-point responsibility for specific initiatives and/or deep expertise on specific digital platforms and applications.Job DutiesDevelop campaign workflows in CRM and Marketing platforms.Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites.Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis.Contribute to an excellent c