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Senior Director, Institutional Channel Marketing | Columbia Threadneedle Investments US
We are looking for a marketing strategist to lead the Institutional Channel Marketing team. In this role, you will have responsibility for formulating the overall marketing strategy for the Institutional and DCIO (Defined Contribution Investment Only) channels and developing and executing integrated marketing plans targeting clients, prospects, and consultants throughout the buying journey. You will partner closely with business leaders to identify key segments to focus on and define our objectives. You will collaborate with marketing colleagues to develop relevant, creative, and targeted content and distribute it through various marketing channels; to evolve our digital marketing presence; and to effectively sponsor and host client events. You will leverage data to make decisions and meas


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