Division/College: University Communications & Marketing
Employee Category: Exempt
Pay Range: $50,644 annually or higher commensurate with experience
Full/Part Time: Full Time
Position Summary: The Brand Marketing Manager (BMM) provides brand and strategic marketing alignment and options for execution at the highest levels. BMM will deliver and maintain brand vision, guidelines, set and execute against KPIs, uphold brand values, and ensure clear and consistent leadership and collaboration with campus partners. As a member of the university's central marketing team, this fast-paced and collaborative position interfaces with campus partners and vendors across the university's statewide locations to ensure the successful delivery of a heavy schedule of short- and long-term projects.
Bachelors degree in marketing, advertising, public relations or a related field; four additional years of experience with or in marketing may substitute for a bachelors degree.
2 years working in a creative team to develop and execute a portfolio of marketing or advertising campaigns to include:
Writing and editing text for marketing collateral, including using proper grammar and punctuation;
Analyzing campaign data against pre-established KPIs to evaluate effectiveness of marketing spend;
Executing marketing or advertising initiatives across multiple channels, including digital (email, social, and/or pay per click, etc.) and print (brochures and/or postcards, etc.) to achieve unit goals;
Leading teams to complete projects or campaigns on time and on budget;
Collaborating and working with internal and external constituents.
Experience producing personalized marketing content for segmented audiences;
Experience using analytics tools and systems to measure marketing campaign/project success;
Experience buying and placing paid media/advertising;
Experience using content management systems and other distribution tools, including web, email, and customer relationship management systems;
Knowledge of enrollment management practices and corresponding marketing strategies;
Knowledge of university advancement and fundraising practices and corresponding marketing strategies;
Knowledge of supervisory and management techniques;
Experience using computer software applications for photo editing, social media platforms content posts and project management;
Demonstrable excellent written and oral communication, presentation and problem-solving skills.
Physical Requirements & Working Conditions:
Required Licensures, Certifications or other
Posting Number: SP003600P
Posting Date: 09/21/2022
Open Until Filled: Yes
Special Instructions: To be considered your 'Letter of Qualification' must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.
For 1st consideration, please apply by October 5, 2022.
Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.
Since 1889, the University of Idaho has provided motivated students with a transformative higher education experience that prepares them to solve real-world problems and achieve success in their lives and careers. Beginning with our beautiful residential campus in Moscow, the university’s reach extends throughout Idaho, serving over 12,000 students with educational centers in Coeur d’Alene, Boise and Idaho Falls, a research and extension center in Twin Falls, plus Extension offices in 42 counties. One of the nation’s land-grant research universities, U of I is a noted national leader in student-centered learning and interdisciplinary research that promotes public service. Our work serves businesses and communities, advancing the pursuit of diversity, citizenship and global outreach.