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The Behavior Change Marketing Strategist leads end-to-end delivery of consumer engagement campaigns to drive better health outcomes for over 20 million Aetna members, and may include over 100 million members of CVS Caremark – driven by predictive models and advanced analytics.This is a critical role in CVS Health’s NYC-based Behavior Change Marketing organization. This is more than just a marketing job, as you dive deep into solving population health issues in the United States. Come onboard and help us define and build the team.FUNDAMENTAL COMPONENTS:• Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment – with the goal to create and determine most effective campaign strategy (i.e. content,