Career Center

ARTS & SCIENCES; DEAN (BL-ARSD-IUBLA)

The Event Digital Marketing Specialist will serve as an integral member of the College of Arts and Sciences newly formed Academic Engagement and Student Experience Team, which brings together key student serving functions including academic advising, career services, international programs and recruiting.

The College of Arts and Sciences is the largest academic unit at Indiana University Bloomington. It is composed of 40+ departments, 50+ Centers, Programs, and Institutes, while also including the Eskenazi School of Art, Architecture and Design, the Hamilton Lugar School of Global and International Studies, and The Media School.

Faculty in the College teach over 50% of the Indiana University (Bloomington) credit hours and the College occupies about 1.3 million square feet of space in 80+ buildings on the Bloomington campus.

The College values diversity, equity, and inclusion as a core strength and essential element in the success of its educational mission.

More information about the Walter Center for Career Achievement can be found here.

More information about the College of Arts and Sciences at Indiana University may be found here.

Marketing is a critical component in growing student enrollment for the College of Arts and Sciences. With a focus on managing marketing and communications efforts that support activities of the College's Recruitment team, this position will collaborate with faculty and staff, current students and alumni, and a wide array of other campus partners to develop and implement strategies for attracting students to the College's programs of study.

The College's paramount goal is to recruit students from a variety of diverse backgrounds who are academically outstanding.

Department-Specific Responsibilities:

• Works with the WCMS, Salesforce, and LiveWhale, to design and produce digital marketing emails and other digital communications.
• Support digital and print marketing efforts for the College recruiting events(e.g., Direct Admit Days, regional Direct Admit events, URM-focused events, Information Sessions)
• Support digital marketing efforts for specialized department and program events (e.g., Engagement Fairs, Department-Focused Recruiting Events, Student Event Series, etc.)
• Sends follow-up College Information Session communications to gather presentation feedback, add additional points of contact with prospective College students, and provide critical information about next steps in the enrollment processes
• Manages, interprets, and reports on analytics from event campaigns in order to improve engagement and participation

General Responsibilities

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists.

EDUCATION

Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE

Required

• 2 years in relevant field

Combinations of related education and experience may be considered

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Bloomington, Indiana

$46,000 - $50,000

Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave

Learn more about our benefits by reviewing our online Benefits Brochure.

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University's Job Framework.

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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