UCSD Layoff from Career Appointment: Apply by 08/24/2022 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.
Special Selection Applicants: Apply by 09/05/2022. Eligible Special Selection clients should contact their Disability Counselor for assistance.
A cover letter is optional but strongly encouraged.
This position offers a hybrid work arrangement, which includes a combination of onsite and remote work.
This position will remain open until filled.
The Division of Extended Studies (DES) at UC San Diego is fully self-supporting, operating year-round (12 months of active instruction) with a budget of $47 million annually in primarily fee income. The unit has over 200 career employees, including academic, management, staff and executive, and represented and non-represented positions. Many casual or contract employees and student workers also serve in the organization. In addition, DES employs more than 1,000 active by-agreement instructors.
DES operates in 200,000 square feet of managed space, including a large off-campus classroom facility. The unit maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capability. DES also has a strong web presence with e-commerce operating 24/7. Over 60,000 enrollment transactions annually, 35,000 outreach certification transactions, and 25,000 service transactions. DES supports a robust network of representatives, agents, and students (both residential and online) around the globe. Along with all this, DES operates two television stations and various public lecture programs. It is active in federal, state, local, and private research and technical assistance programs and activities.
As of Fall 2020, the University has assumed ownership of a major downtown center for which DES is taking full financial and programming responsibility. The 66,000-square-foot building will support a rich mix of campus-based and community programs reflecting the teaching, research, and public service mission of UC San Diego: classroom instruction, continuing education, arts, and cultural performances, civic events, and collaborative community projects.
The Director of Marketing and Communications is a senior marketing and strategy leader for DES and uses advanced marketing and communications concepts to create, develop, implement, and manage comprehensive promotional, marketing, and sales strategy plans, including short and long-range strategic planning. Serves as key marketing advisor and business catalyst to the Division of Extended Studies (DES) management. Collaborates with DES leadership to develop and refine DES' overall market branding and communications. Manages DES' major traditional and electronic marketing, web sites, and social media presence. Performs advanced target marketing. Identifies and cultivates new markets for professional continuing education programs aligned with the priorities and unique assets of a major research university. Identifies and recommends new technologies to enhance DES marketing reach and efficiency. Evaluates market needs and trends to make recommendations for new educational areas of opportunity to promote the division's growth and serve the community.
Responsibilities include comprehensive promotion and advertising activities. Projects and programs are typically complex and require a high degree of technical marketing expertise. Exercises judgment in selecting methods, techniques, and evaluation criteria for obtaining results. Receives strategic objectives from DES leadership and determines how to use resources to meet schedules and strategic goals. Manages comprehensive marketing and communications activities for DES, including management of human, financial and physical resources. Provides guidance to subordinates to achieve goals in accordance with established policies and is a critical extension of the brand for university leadership.
This position is at Extended Studies' Campus on Villa La Jolla Dr. location. No parking fees.
Strong skill in managing staff including selection, training, evaluating and mentoring staff at all organizational levels; skill in taking corrective action with staff as required. Demonstrated strong suite of management skills including organization, financial problem solving, negotiation, decision making, research and analysis, interpersonal skills, ang managing through subordinate supervisors.
Demonstrated experience developing a brand identity tailored to match an organization's vision, mission, strengths with market opportunities, communicati
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 8 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom - life is their laboratory. UC San Diego's rich academic portfolio includes six undergraduate colleges, five academic divisions and five graduate and professional schools. The university's award-winning scholars are experts at the forefront of their fields with an impressive track record for achieving scientific, medical and technological breakthroughs.