Director of Marketing and Communications for University Life
George Mason University
Location: Fairfax, Virginia
Internal Number: 54441
Department: University Life
Director of Marketing and Communications for University Life
George Mason University invites applications for a Director of Marketing and Communications for University Life. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the Department:
The mission of Marketing and Communication for University Life ( UL) is to position UL at the center of an engaged campus community through dynamic, innovative, and purposeful marketing campaigns. Provide audience insight and define success using evidence-based metrics and analytics. Improve efficiency by implementing new technologies and promoting a common approach to marketing and communications. Strengthen alliances both within UL and between UL and campus culture by devising and executing targeted communications plans and creating connections through collaborative communication efforts.
University Life mission: University Life cares for the whole student by promoting inclusive well-being and fostering lifelong learning to prepare ethical leaders for the world.
About the Position:
The Division of University Life at George Mason University is seeking interested and qualified candidates for our Director of Marketing and Communications position. Reporting to the Assistant Vice President of University Life, this position plans, implements and directs the Communications, Brand, and Marketing strategy for University Life. The successful candidate will lead a team of Marketing and Communications staff within University Life, implementing and managing a team based services delivery model for this function. This position advises division leadership regarding strategic marketing and communications efforts and works collaboratively with unit directors and other University stakeholders to support the division's goals.
Leads the strategy and execution of the Marketing and Communications functions for the division of University Life, developing short and long term strategic plans, as well as providing input to departmental strategic actions addressing Communications and Marketing functions;
Provides supervision and mentoring of University Life Marketing and Communications staff. Establishes and evaluates performance expectations for direct reports and guides professional development activities;
Develops and executes both internal and external university communication strategies for the division. Coordinates divisional and unit communication plans to best support student success;
Oversees the planning, development and ongoing maintenance of the University Life web presence reflecting more than 30 units and 60 websites;
Manages and produces, in cooperation with division leadership and the university, news releases, crisis management communications, media inquiries, media statements, talking points, briefing materials, Q and A, news articles, University Life Quarterly newsletter and other materials for key internal and external audiences;
Provides strategic management to ensure digital communications, publications, and Web sites provide a cohesive, on-brand message to internal and external audiences;
Provides data-driven insights into communications and marketing efforts, ensuring that messaging from University Life resonate with the intended audience, and recommends changes to messaging techniques when more effective and successful methods are required;
Provides oversight to the execution of Mason branding standards for the division, creating a process to ensure ongoing compliance with both digital and print materials including ongoing publishing of divisional guidelines for advertising and marketing; and
Implements and evaluates the delivery of the team based services model for the Marketing and Communications function for the division. Provides ongoing assessment of unit effectiveness and ensures continuous improvement of service delivery. Maximizes division resources allocated to this function.
Master's degree plus relevant professional experience (a minimum of seven years is preferred); or an undergraduate degree in marketing, communications, English or a related field with additional relevant professional experience (a minimum of ten years is preferred) or equivalent combination of education and experience;
Experience developing and managing high profile communications, coordinating such efforts with relevant media outlets where appropriate;
Experience developing and implementing strategic marketing campaigns and measuring the results of such campaigns;
Experience developing and leading effective social media campaigns and web presence optimization;
Experience supervising other communications and marketing professionals to achieve positive results;
Superior writing, editing, presentation, and organizational skills are essential;
Advanced and effective collaboration, persuasion, and consensus-building skills;
Big-picture, strategic thinker; and
Ability to handle multiple tasks and changing priorities in a deadline-sensitive environment.
Experience in complex higher education environment;
Experience working within an agency model for service delivery; and
Strong skills in project management and problem-solving.
Salary: Commensurate with education and experience
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.