BU Metropolitan College's Marketing provides state-of the art-programs to meet the demands of an evolving workforce. We offer innovative approaches to teaching and a supportive learning environment. Come join a dynamic marketing team that values collaboration, creativity, and inclusion.
Job Description
The Marketing Manager is responsible for managing and executing marketing and communications plans for new and existing online, on-campus degree and certificate programs, and credit/non-credit programs for Metropolitan College & Extended Education.
Develop and implement consistent messaging and marketing assets to ensure a steady pipeline of high-quality leads that will be supplied to the Colleges Enrollment Management & Graduate Admissions team.
Implement a lead generation strategy for assigned programs with a strong focus on digital and social media strategies by creating and disseminating dynamic web, social media, and email content in support of METs programs; and supporting interactive media projects such as webinars and videos.
Manage the development, review, and approval process of marketing and communication program-related assets.
Research new channels and promotional opportunities to expand our reach and explore new ways to engage in order to reach our target audience.
Manage a rich content/editorial calendar that attracts a qualified audience to owned properties such as webinars, news posts, etc.
Support Search Engine Marketing vendor to grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
Work alongside the Senior Social and Digital Media Manager to run regular social promotions and campaigns. This includes tracking, measuring, and analyzing initiatives to report on social media ROI.
A cover letter is required for consideration.
B.A./B.S. in communications, marketing, or related field(s), and three to five years related work experience
Excellent verbal and written communication skills
Ability to write, edit, proofread, publish, and produce print and web content and communications materials
Proficient in search engine marketing
Analyze data and trends, and make/recommend decisions accordingly
Ability to handle a high volume of work in a short period of time, handle multiple priorities simultaneously, and operate in a fast-paced work environment
Exceptional organizational skills, detail-oriented and strong ability to multi-task, prioritize work responsibilities and meet deadlines
Excellent interpersonal and people management skills; must be a problem solver
Proven ability to effectively work on cross-functional teams
Strong presentation, project management, and time management skills
Basic understanding of Google Analytics
Proficiency in Microsoft Excel, Word, and Power Point
Please note all newly hired staff and faculty, will need to be in compliance with Boston University's COVID-19 Vaccination and Booster Requirement within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption (instructions). For further information on the University's response to COVID-19, please visit the Back2BU site.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.
