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Assists in directing and implementing comprehensive marketing and communication programs for a college or division. Responsible for the development and implementation of marketing and communication plans. Manages comprehensive marketing and communication programs, including research strategy and execution, designed to support the college or division's strategic goals and objectives. Develops and implements strategic marketing and communication plans to advance the college or division; directs marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall image. Participates in strategic planning, market research and service effectiveness initiatives. Assists in departmental operations, including manageme