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Marketing Director, Digital & Demand Generation - Wentworth Institute of Technology
Position Overview: We are looking for someone to lead the re-invention of our demand generation capabilities and manage a small team that will generate awareness and inquiries to support our key stakeholders across the university. You will manage a Senior Marketing Manager and a Marketing Analytics Manager, and own the day to day relationship with our digital agencies. This role requires someone who wants to build a team and a center of excellence, and knows how to provide leadership, develop trust with stakeholders, and be part of a culture where collaboration is ingrained in everything we do.Goal 1: Partner closely with the undergraduate and graduate enrollment teams, to develop and execute digital marketing plans aimed at generating demand (qualified inquiries) that will develop into


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