You'll be our client's first dedicated marketing hire, responsible for both strategic direction and hands-on execution. This is a hybrid position in Pittsburgh, PA. This role combines marketing leadership with operational coordination—you'll set the strategy, create the content, manage fractional resources, and drive measurable pipeline growth for our dual-sector go-to-market motion (private manufacturing and public infrastructure).

• Strategy + Execution: You set priorities AND build campaigns—no delegating without doing
• Resource Orchestration: Manage fractional CMO, SEO, web developer, content writer, and CRM admin
• Clear ICP Focus: Well-defined buyer personas in utilities and industrial manufacturing
• Small Budget, Big Impact: Scrappy, creative, metrics-driven approach to drive 295+ MQLs annually
• Build from the Ground Up: Shape the marketing function as the company scales from $3M to $9M ARR

This role is for you if you:

• Have been an early marketing hire at a B2B SaaS startup and thrived
• Can toggle between strategic thinking and hands-on execution seamlessly
• Excel at coordinating vendors while creating your own high-quality content
• Want ownership of outcomes and the autonomy to make it happen
• Understand complex technical products and can communicate value to sophisticated buyers

What You'll Do

Own Marketing Strategy & Execution (30%)

• Develop and execute marketing strategy for dual-sector ICP-based go-to-market motion
• Set priorities, allocate budget, and make strategic tradeoffs independently
• Work with CEO and leadership team on marketing strategy, ROI expectations, and channel performance
• Build realistic growth plans and deliver on pipeline contribution targets
• Report on key metrics: MQLs, SQLs, pipeline influence, marketing-sourced revenue, CAC (target:$25K-$40K)

Drive Demand Generation & Content Marketing (35%)

• Create high-impact content: case studies, whitepapers, landing pages, blog posts, email campaigns,webinars
• Develop segment-specific messaging and value propositions for utilities and industrial manufacturing buyers
• Execute webinar programs and thought leadership initiatives
• Build content library that supports both sales enablement and inbound lead generation
• Write, design, and deploy campaigns—hands-on execution, not just strategy
• Launch and optimize paid campaigns (Google Ads, LinkedIn) within budget constraints
• Execute account-based marketing tactics for target accounts
• Build email marketing programs: nurture sequences, lead scoring, segmentation, automation
• Drive organic growth through SEO strategy and content optimization

Coordinate Marketing Operations (25%)

• Serve as primary liaison and project manager for all fractional marketing resources (CMO, SEO specialist, website developer, content writer, CRM administrator)
• Coordinate marketing project timelines, deliverables, and communication across all vendors
• Manage marketing calendar and ensure alignment across all initiatives and channels
• Facilitate regular meetings, status updates, and reporting with fractional team members
• Identify process improvements and implement systems to increase marketing efficiency
• Manage marketing technology stack (HubSpot, analytics tools) and ensure proper integration with sales systems

Enable Sales & Support Go-to-Market (10%)

• Create sales collateral and enablement materials
• Provide account intelligence and market insights to support outbound effortsAlign with sales on lead definitions, MQL/SQL handoff processes, and feedback loops
• Support key deals with custom content and competitive intelligence
• Test, measure, and scale channels that drive qualified pipeline

Requirements

Must-Have

• 5-8 years of B2B SaaS marketing experience with proven results driving pipeline and revenue
• Experience as first or early marketing hire at a startup (seed through Series B stage)
• Self-directed strategist who thrives without daily oversight—comfortable setting priorities and educating stakeholders
• Hands-on content creation skills—you write compelling copy, design campaigns, and execute end-to-end
• Vendor/agency management experience—you've successfully coordinated external resources to achieve goals
• Proficiency with marketing automation platforms (HubSpot, Salesforce, Marketo, or similar)
• Multi-channel expertise: SEO/SEM, content marketing, email, webinars, paid advertising, ABM
• Comfortable working with limited budgets and scrappy, creative problem-solving
• Project management skills—you keep multiple workstreams moving and meet deadlines

Strongly Preferred

• Experience marketing to government/public sector OR industrial/manufacturing buyersMulti-segment or multi-persona marketing experience (managing different ICPs simultaneously)
• Account-based marketing (ABM) execution and sales alignment
• Webinar planning, promotion, and execution
• Track record of building marketing programs in resource-constrained environments
• Experience with complex, technical B2B products requiring consultative sales

Success Traits

• Autonomous operator who makes decisions and drives execution independently
• Strategic educator who can explain marketing concepts to non-marketing stakeholders
• Metrics-driven with focus on pipeline impact, not vanity metrics
• Execution-biased—ships fast, iterates based on data, prefers progress over perfection
• Organized coordinator—manages multiple vendors, projects, and deadlines without dropping balls
• Intellectually curious about buyer problems and market dynamics
• Collaborative partner who works closely with sales and takes feedback well
• Resourceful problem-solver—finds creative solutions when resources are limited

Key Performance Indicators

Year 1 Success Metrics:

• Generate 295+ Marketing Qualified Leads (MQLs) annually
• Achieve Customer Acquisition Cost (CAC) of $25K-$40KContribute to 40% of sales pipeline through inbound marketing
• Launch and execute 8-12 webinars/thought leadership events
• Publish 24-36 high-quality content assets (case studies, whitepapers, blog posts)
• Maintain seamless coordination of fractional marketing team with 95%+ on-time delivery
• Achieve 20%+ quarter-over-quarter growth in organic traffic

About HDJ & Associates, Inc.

HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place. Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list. Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming. Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.

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