Director of Digital and Email Marketing, Department of Athletics
Wake Forest University
Application
Details
Posted: 24-Jan-26
Location: Winston-Salem, North Carolina
Type: Full Time
Required Education:
4 Year Degree
Internal Number: r0008516
Job Description Summary
Works under the supervision of the Associate Athletics Director, Fanbase Growth & Sales with close coordination to the Development, Fan Experience, Communication and Sales offices. The primary responsibilities include managing and supporting customer relationships through the creation, management and execution of strategic fan communications, execution of major digital and email campaigns, and other related projects to deliver messaging that engages alumni, fans and the greater Wake Forest community and invites them into a closer relationship with Wake Forest Athletics.
*This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.
Job Description
Essential Functions:
Major Tasks and Responsibilities
Assists in the creation and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication.
Works with creative staff to curate content for use on athletics emails, web pages, digital campaigns, donor proposals and print sales that enhances profile of Wake Forest Athletics and invites readers to take action.
Manages all planning and execution of digital marketing campaigns, including but not limited all lead generation, display, retargeting and social media strategies.
Assists in coordination of seasonal communication plan from development, fan experience and sales teams to create one overarching communications calendar.
Manages distribution of email communications to donors, alumni, and season-ticket holders.
Ensures execution of marketing automation within email marketing tool, including communication flowchart, audience segmentation, and follow-up campaigns.
Supervises the writing, design, and production of external communication materials, including presentations, donor and alumni communications, videos and other projects as needed.
Works with outside agencies to assist in the coordination of details of communications materials (i.e. planning, design, print/production, cost estimates, timeline, and distribution).
Manages reporting line for Assistant Director of CRM and Digital Marketing.
Performs other related duties as assigned.
Required Education, Knowledge, Skills, Abilities:
BA/BS degree required.
Minimum of three years experience directly related to the duties and responsibilities specified.
Experience using Oracle Eloqua marketing automation tool.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Proven expertise in communications including writing, proofreading, and editing skills.
Extensive computer skills in both Windows and Mac environments.
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet.
Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines.
Ability to solve problems associated with development-related communications and initiatives.
Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public.
Ability to manage stress and handle change.
Ability to work as a member of a team and/or independently in a fast-paced environment.
Ability to work occasional evenings and weekends as required.
Responsible for work of Assistant Director in addition to own work.
Essential Physical Requirements:
Typing
This position will require typing by way of keyboard use for the purpose of completing task work. This position will require typing by way of keyboard use for the purpose of completing task work, with frequent interruptions.
Sitting
A. This position may require employees to sit for extended prolonged periods of time in order to complete task work.
Wake Forest University, formed in 1834, has experienced decades of growth and innovation. WFU is a distinctive university that combines a liberal arts core with graduate and professional schools and innovative research programs. The University embraces the teacher-scholar ideal, which prizes the personal interaction between students and faculty. It is a place where exceptional teaching, fundamental research and discovery, and the engagement of faculty and students in the classroom and the laboratory are paramount.
Wake Forest University is a community that seeks the enlightenment and freedom which come through diligent study and learning. Its higher goal, however, is to give life to the University motto "Pro Humanitate," as members translate a passion for knowledge into compassionate service. The community shares a tradition that embraces freedom and integrity and acknowledges the worth of the individual. The heritage, established by the school's founders and nurtured by succeeding generations, promotes a democratic spirit arising from open-mindedness and discourse. Wake Forest fosters compassion and caring for others. Its collective strength and character are derived from th...e values and distinctive experiences of each individual; therefore, it affirms the richness of human intellect and culture and its contribution to knowledge, faith, reason, and dialogue. Furthermore, it strives toward a society in which good will, respect, and equality prevail. To that end, Wake Forest University rejects hatred and bigotry in any form and promotes justice, honor, and mutual trust.?
The University is comprised of: the undergraduate college, Graduate School of Arts and Sciences, School of Business, School of Divinity, School of Law, and School of Medicine (located on the Bowman Gray campus with Wake Forest University Baptist Medical Center) and today enrolls about 4,846 undergraduates and 2,823 students in graduate programs at its principal location, the Reynolda campus. Students at Wake Forest University enjoy a great deal of access to and interaction with world-class faculty both in and out of the classroom setting with a student-faculty ratio of 11:1. Wake Forest employs approximately 2,772 full and part-time faculty and staff.
Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the fifteen-team Atlantic Coast Conference (ACC). Since its founding, the university has adopted the motto “pro humanitate,” which is exemplified by a deep institutional commitment to public service and engagement with the world. Wake Forest has a strong commitment to holistic, eight-dimensional well-being for students, faculty and staff as evidenced in the Thrive initiative.
Winston-Salem, North Carolina
Wake Forest is located in Winston-Salem, North Carolina, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. Winston-Salem is a family-friendly city with high quality schools, numerous outdoor recreational activities and events, and is known for its vibrant and thriving arts scene.
Winston-Salem residents enjoy close proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, a very reasonable cost of living, and an eclectic variety of restaurants, wine bars, and breweries for dining with friends and family. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a smaller town.
