Position Summary:

Manages marketing activities associated with products and services, including market planning (prioritizing market segments and developing marketing plans for key products/services), market development (creating markets, via advertising, direct marketing, telemarketing, product/service promotions, and public relations) and market measurement (determine the success or failure of plans and promotions). Monitors marketing activity and develops measurement tools to track results of marketing activity and makes recommendations regarding the success or failure of plans and promotions. Manages ongoing marketing activities associated with access and information management to maintain and keep current product and service information located in consumer and physician oriented publications.

Develops and monitors project and /or service line budget to assure estimates and actual expenses reconcile. Assists in developing annual budget for assigned marketing areas. Coordinates all service line and/or target marketing monthly meetings to review work in progress, identifies new services or marketing opportunities and reviews volume, service or image benchmarks with operational units. Stays up to date on competitive threats, marketing trends and regional and national marketing programs related to assigned marketing area.

This particular role resides within the Office of Marketing and Communications and reports directly to the AVP of Marketing. This position manages student recruitment marketing (primarily undergraduate recruitment) and works closely with Marketing and Enrollment Management leadership to execute digital and traditional campaigns, coordinate marketing projects, and maintain consistent branding across platforms. The ideal candidate is organized, detail-oriented, and comfortable juggling multiple priorities in a deadline-driven environment.

Key Duties and Responsibilities

• Develops and execute marketing plans

• Analyzes and reports on campaign performance

• Ensure all marketing materials meet the university's brand standards and guidelines

• Collaborate with internal and external stakeholders and vendors, as well as with teams to produce marketing materials for print, digital, video, and social platforms.

• Perform other duties as assigned

Salary Range: $55,180 - $72,000

Bachelor's degree in Advertising, Marketing, Public Relations or a related field and five (5) years of related experience required. Work experience may NOT substitute for education requirement.

Ideal Knowledge / Skills / Abilities:

• Familiarity with digital marketing tools such as social media ad platforms, Google Analytics, and email marketing systems.
• Strong project management and organizational skills with attention to detail and timelines.
• Is comfortable using productivity tools such as Asana and Slack.
• Strong written and verbal communication
• Good collaboration skills and the ability to work in a team environment