Essential Functions and Responsibilities: Assists with developing, implementing, and managing comprehensive enrollment and marketing strategies to drive student recruitment and retention for the College of Health and Human Services. 

Coordinates with faculty, department chairs, students, alumni, and donors to create effective marketing materials and campaigns that highlight the college?s programs and achievements. 

Plans and executes on-campus and off-campus recruitment events, including college fairs, open houses, and informational sessions. 

Manages the college?s social media presence and creates engaging content to promote the college?s programs and events. 

Analyzes enrollment data and trends to adjust strategies and improve recruitment efforts. 

Collaborates with the university?s marketing and communications team to ensure cohesive and consistent messaging. 

Maintains relationships with high schools, community colleges, and other feeder institutions to attract prospective students. 

Develops and manages the college?s communication plan for prospective students, including email campaigns, newsletters, and direct mail. 

Utilizes Customer Relationship Management (CRM) systems to track and analyze prospective student interactions and streamline recruitment processes. 

Prepares reports on recruitment activities and outcomes for the Dean and other stakeholders. 

Coordinates with the development office to support donor relations and alumni engagement initiatives that contribute to the college?s enrollment goals.

Other Functions and Responsibilities: Assists with training new hires.

Performs other related duties as assigned.

Equipment Operated: Computer and all other standard office equipment.

Work Schedule: Typically, Monday through Friday. Potential for remote work  

Supervision Exercised: May exercise supervision over student employees. 

Required Certifications, Training, and/or Licensures: None

Knowledge, Skills, and Abilities: 

Knowledge of: University policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*; English grammar and spelling; records management; office management; project management. 

Skill in: communication, interpersonal relations and organization; use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division*. 

Ability to: Manage multiple projects simultaneously; collect data, establish facts, and draw valid conclusions; determine material and equipment needs; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; maintain records according to established procedures; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one tasks to another; work independently and in a team environment; develop and maintain effective working relationships.  

(*) Developed after employment.

Minimum Qualifications:  At least a bachelor?s degree; experience in marketing, recruitment, or enrollment management.

Preferred Qualifications: A bachelor?s or master?s degree in marketing, communications, higher education administration, or a related field.  Experience with Customer Relationship Management (CRM) systems. Experience working as a recruiter or enrollment counselor in higher education. Proven track record of developing and executing successful marketing and recruitment strategies. Experience working with diverse populations. Familiarity with social media management and digital marketing tools. Strong analytical skills and the ability to interpret data to inform decision-making. Knowledge of the College of Health and Human Services programs and the ability to articulate their value to prospective students. 

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About Youngstown State University

An Institution of Opportunity: Youngstown State University inspires individuals, enhances futures, and enriches lives. As a student-centered university, Youngstown State University’s mission is to provide innovative lifelong learning opportunities that will inspire individuals, enhance futures and enrich lives. YSU inspires individuals by cultivating a curiosity for life-long learning; enhances the futures of our students by empowering them to discover, disseminate and apply their knowledge; and enriches the region by fostering collaboration and the advancement of civic, scientific, and technological development. YSU’s culture of enrichment flourishes in our diverse, accessible, and quality education. Youngstown State University is where students thrive in their educational and career pursuits, where scholarship creates innovative solutions, and where community engagement is a cornerstone of collaboration that collectively contribute to the sustainable prosperity of the region and beyond. We—the faculty, staff, administrators, and students of Youngstown State University—hold the following values essential to achieving the mission and realizing the vision. Centrality of Studen...ts – We put students first, fostering their holistic and lifelong success. Excellence and Innovation – We bring academic excellence and innovation to learning and life for all stakeholders. Integrity and Human Dignity – We root all behaviors, decisions and actions in the achievement of integrity, mutual respect, collegiality, equity and inclusion. Collaboration and Public Engagement – We embrace collaboration and create innovative partnerships to foster sustainability and enrich our university, our culture, and region. Please use the following link to learn more about YSU: https://ysu.edu/about-ysu

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