DESCRIPTION:The Assistant Director of Digital Marketing works within the Department of Institutional and Enrollment Marketing at York College of Pennsylvania, reporting directly to the Director of Digital Marketing. This individual is responsible for the day-to-day management and updating of the College?s official social media accounts and website. They maintain accuracy and timeliness of information published on digital properties, while liaising with colleagues across campus to ensure that updates are made in alignment with institutional strategy, goals, and brand guidelines. The Assistant Director plays a key role in strategic storytelling, social listening/monitoring, and the development of content that supports the College?s mission and objectives.