Director of Digital Marketing in Tucson, AZ for University of Arizona

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Director of Digital Marketing

The Director of Digital Marketing will be responsible for results-based marketing of Arizona Athletics email marketing campaigns and digital strategy, including products or services, using digital assets such as the official athletics website & Arizona Athletics app. They will assist with developing and driving the overall email marketing and digital strategy, including preparing email copy, A/B Testing, creating simple and complex email campaigns, use of marketing automation tools, and data analytics to drive engagement, conversions, traffic, and revenue. Duties & Responsibilities Email Marketing Write email copy for assigned sports and build email campaigns for Athletics marketing. Strategically plan and execute e-mail messages designed for s

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