Director, Academic Program Marketing - Western Kentucky University in Bowling Green, KY for Western Kentucky University

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Director, Academic Program Marketing - Western Kentucky University

Location: Bowling Green, KY Category: Staff Posted On: Mon Feb 26 2024 Job Description: The Director of Academic Program Marketing oversees the development of marketing plans, digital advertisements, and recruitment/marketing resources used to promote the academic programs offered at Western Kentucky University. Responsibilities also include managing four marketing specialists, monitoring marketing results through various ad platforms, maintaining consistent branding in all published and printed materials, and researching innovative ways to recruit students. Primary Duties and Responsibilities: Develop and coordinate the implementation of strategic marketing plans for academic programs, WKU Online, WKU Gradu

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