The Sr. Digital Marketing Manager will play a critical role in developing and implementing comprehensive digital marketing strategies in support of the achievement of business growth objectives. He/She will work cross-functionally, using data analytics to direct and develop digital marketing efforts into cohesive strategies across all online and digital channels. The Sr. Digital Marketing Manager will be responsible for evolving and scaling paid media program, ensuring alignment with strategic objectives. He/She will drive full-funnel digital marketing strategies, execution of tactics, budget management, forecasts and performance measurements. The ideal candidate will be able to map impact of digital marketing efforts back to the achievement of overall business