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Manager, Marketing
Job Summary: Under the direct supervision of the Assistant General Manager, the Marketing Manager will oversee all marketing for Insignia Event Services. They will develop, implement, and evolve a cutting-edge marketing strategy, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion. Primary Job Duties: Research competitors to find content gaps and keyword gaps Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channel
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