Career Center

Title: Digital Marketing Coordinator

Salary Range: $3,142 - $4,354 per month

Contract Term Length: 12 Months

Standard Hours: 37.5

Work Location: On-Site

FLSA Status: Exempt

College: Bluegrass Community & Technical College

Campus Location: Bluegrass C&TC - Leestown Campus

Department: Strategic Communications

Total Rewards

Bluegrass Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity including:

• Exceptional health care, vision, dental coverage for you and your family
• Tuition reimbursement/waiver for you, your spouse, and dependents
• 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
• Vacation/Sick Time
• Work-Life Balance
• 9.5 Paid Holidays
• 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
• Employee Assistance Program

Job Summary

The Digital Marketing Coordinator provides creative and web services to the college community, leadership in social media engagement, digital marketing, and ROI evaluation. Assists with telling the BCTC story through digital communication. Reports to the Director of Marketing and Digital Strategies.

Job Duties:

1. Coordinates design and distribution of digital content such as email, text messaging, social media channels, and campus signage
2. Assists with digital design interns and oversees the accuracy of digital projects
3. Creates and updates BCTC digital viewbook
4. Develops and executes social media engagement strategy, including daily content creation, publicizing events, monitoring and responding to social media comments
5. Engages student participation with social media channels and leads student social media influencers
6. Develops and executes digital advertising strategy
7. Evaluates, manages and reports social media engagement and ROI through analytics
8. Maintains expenditures and budget for social media advertising
9. Monitors the KCTCS App Chat, BCTC Event Calendar, and the Buzz platforms
10. Assists in ensuring the accuracy of college-wide communications
11. Supports college events by attending and documenting events on social media
12. Cross train with the Creative Services Coordinator to provide photography, videography, and graphic design support
13. Enforces web usage policies to ensure accuracy and ADA compliance, including outdated information, broken links, and images on all existing and new digital materials
14. Assists with marketing project management
15. Other duties as assigned

Minimum Qualifications:

• Bachelors in a related field and 1-2 years-related experience, or the equivalent 

Preferred Qualifications:

• Ability to handle job-related tasks with general direction, including identifying and solving problems
• Ability to manage multiple tasks and projects in a deadline-driven environment
• Good customer service and communication skills
• Proficient in computer usage including MS Office, Canva and Adobe Creative Suite
• Experience with digital analytics
• Ability to function in a lead capacity over others but not as direct supervisor
• Commitment to the BCTC mission

 

About Bluegrass Community and Technical College

Bluegrass Community and Technical College (BCTC) is a member college of the Kentucky Community and Technical College System. As one of the two largest colleges in our system, BCTC transfers more students to four-year universities than any other college in the state. It awards certificates, diplomas, and associate degrees in more than 40 career and technical programs with day, evening, and online classes serving more than 16,000 students annually at seven campuses. Customized workforce training serves more than 500 businesses annually. BCTC provides excellence in learning and service with caring, experienced professors, helpful staff, and excellent facilities and a focus on student success. The college sustains strong partnerships with our communities to improve economic vitality and quality of life in the region.

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