Digital Marketing Manager- U.S. Global Wealth Management Marketing
Location: New York, New York
Type: Full Time
Internal Number: 19319126
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.
Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.
PIMCO is seeking an experienced, hardworking, and highly motivated Digital Marketing Manager to lead digital initiatives in the U.S. Wealth Management space. It is a role critical to our client engagement strategy, requiring proficiency in digital marketing and a deep understanding of channel marketing and asset management distribution. You will have the opportunity to digitally shape a premier client experience and undertake other exciting digital efforts in concert with our existing MarTech roadmap and channel engagement model. Critical areas of ownership, collaboration, and execution include:
Strategic vision for PIMCO's U.S. investor and advisor websites, partnering with content strategy and product management to develop a data- and value-driven approach to inform new web content
Email marketing strategy, including growing utilization of marketing automation and increasing personalized communications
Client Journeys crafted to reach clients in the right place at the right time with the right message
Cohesive digital campaigns across search, social, email, and web for U.S. wealth management clients, in alignment with channel and integrated marketing strategies
Digital client nurture, lead management, and acquisition
KPIs that measure and optimize digital marketing strategies, partnering with marketing analytics
Reporting to the Head of U.S Global Wealth Management Marketing, the ideal candidate will combine a client-centric mindset, technical knowledge (Google platforms, marketing automation, CRM, marketing analytics, sales enablement, etc.), and a keen understanding of distribution processes. This role is a lynchpin between certain global marketing functions (primarily Global Digital and Integrated Marketing) and the U.S. Global Wealth Management marketing team.
This role will be based in New York, NY, Austin, TX, or Newport Beach, CA
Work closely with marketing colleagues, business leadership, and other stakeholders to develop a digital strategy and roadmap
Set up a process for incorporating feedback from clients and business stakeholders, as well as keeping up with industry best practices, to keep our digital roadmap informed and evolved
Partner with marketing technology to ensure feature development across tools and platforms aligns with strategic priorities and vision
Project manage individual digital initiatives, including all aspects of campaigns - technical execution, testing, KPI setting, and success tracking
Leverage the full functionality of Marketo/CRM, including segmentation, testing, and deployment
Understand PIMCO's data universe and utilize it to enhance our marketing approach
Monitor digital trends and competitor offerings, staying current on market-leading and emerging online, automation and email trends, technologies, and best practices
Collaborate effectively with a wide array of marketing and technology teams
A "big picture" thinker-grasping how projects support business objectives and how you play a meaningful role
A natural problem solver-you are analytical, conceptual, and innovative and have a solid ability to synthesize and analyze data to identify the best solutions
A standout teammate-you enjoy helping others perform at their best and achieve their fullest potential and will roll up your sleeves to get the job done
You challenge the status quo - rejecting "good enough" and resourcefully imagining new ways of doing things
Intellectually curious - beyond just knowing the answer, you want to understand the "why" behind the solution and enjoy sharing your knowledge with others
You thrive in a fast-paced, highly collaborative, results-driven, creative, and entrepreneurial environment-staying organized while juggling multiple priorities concurrently under tight timelines and with keen attention to detail
Self-motivated-raising a high bar for yourself and encouraging others to do the same, focusing on quality and a commitment to the client experience
You seamlessly adapt to shifting priorities and enjoy working with ambiguity
You share PIMCO's values of Collaboration, Openness, Responsibility, and Excellence, which allow us to bring the best to our clients and each other
Minimum of a Bachelor's Degree
5-8 years of digital marketing experience within the investment management or financial services industry, preferably focused on the wealth management channel
At least five years of experience with online marketing platforms such as social media, mobile apps, SEO, SEM, web development, video/new media, automation, and email marketing required
Familiarity with the asset management sales process and ability to complement it/translate it digitally
Demonstrated track record engaging audiences at every stage of the client journey
Ability to influence decision-making and collaborate closely with stakeholders at all levels to drive strategy
PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.
Salary Range: $ 124,500.00 - $ 158,000.00
Equal Employment Opportunity and Affirmative Action Statement
PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.
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