Rutgers, The State University of New Jersey, is seeking a Marketing Specialist. Reporting to the Assistant Director of Marketing and Creative Services within SAMC, the Marketing Specialist will assist with the creation of graphic design, photographic, and video assets, as well as the coordinating the marketing and communications of various departments within the division. The Marketing Specialist will assist with all student recruitment initiatives, digital and print media design and development, branding of supported departments and their programs, and the coordination of a consistent message with the Division of Student Affairs and all other departmental and divisional initiatives. This position will also be responsible for representing the division at on and off-campus events, focus on social engagement initiatives that help shape the story of supported departments. This position is may be required to work some evenings and weekends in order to attend divisional programs to capture photography and video, implement marketing contests, and document moments of student and staff achievements.
Among the key duties of this position are the following:
Design and oversee the production of new and template-based marketing, promotional, informational, and programmatic materials.
Manage the day-to-day workflow of graphic design students and regularly analyze project database and assign and prioritize resources, staff and assets to meet deadlines.
Provide design and marketing concept recommendations for programs, events and venues and creates appropriate print and digital materials to market events, services, programs, and various divisional operations.
Provide departments within the Division of Student Affairs with direct marketing and communication plan development and execution as assigned and will support the overall communication strategy efforts of the SAMC team.
Assist SAMC staff in providing oversight and support for the division's media, communications, storytelling, and branding initiatives.
Minimum Education and Experience:
Bachelor's degree, preferably in visual arts or graphic design, or equivalent combination of education and/or experience.
A minimum of 2 years' experience with graphic design, project management, public relations, or communications, particularly in a web environment.
Mac operating system, Windows operating system, Microsoft Office, Photo/Video equipment (DSLR and specialized cameras, tripods, lighting, microphone systems), Wordpress and Drupal Content Management Systems, online project management systems, Facebook, Twitter, Instagram, YouTube; Adobe Creative Suite (especially Illustrator and InDesign). Online teleconferencing and collaboration tools such as Zoom, WebEx, Microsoft Teams, OneDrive, Box, and Smartsheet.
Physical Demands and Work Environment:
Light lifting and carrying of photographic/Video equipment (up to 25 pounds). Time will be divided between working out of the office and on location around the New Brunswick campus for meetings, event coverage, and observation of facility usage and student media consumption trends. Will require working occasional evenings and weekends for divisional initiatives and program coverage.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.