Career Center

Job Description:

• Develops and executes paid media campaigns on Google Ads, LinkedIn, and Facebook to increase the number of prospective students in the Graham Schoolâ™s programs. 
• Manages, reviews, and performs daily account responsibilities associated with running impactful campaigns on Google Ads.â¯This will include monitoring and adjusting keyword bids, keyword lists, audience targeting, budgets, and quality scores.
• Monitors the latest trends on paid social platforms, including advertising formats and channels to improve campaign performance and reach new audiences.
• Increases awareness of Grahamâ™s programs through the development and placement of streaming audio ads on platforms such as Spotify. 
• Provides ongoing feedback, evaluation, and regular reporting of campaign performance to internal team members.
• Forecasts performance and spend to influence budgeting. 
• Oversees the deployment of A/B and multi-variate tests, reports on results, and provides recommendations on further website and landing page enhancements. 
• Ensures the proper pixels are placed across Grahamâ™s web properties to ensure campaigns will be effective.  
• Posts new content to the Graham Schoolâ™s Wordpress websites. 
• Collaborates with agencies on specialized website and design requests. 
• Tracks reports, and analyzes the performance of marketing campaigns.  
• Develops automated reports on platforms, such as Slate, to track prospective student progression through the application journey. 
• Evaluates prospective studentsâ™ behaviors on digital properties to provide insights and recommendations on how to further enhance their experience. 
• Analyzes market trends and internal prospect data to refine audience targeting and identify new areas of opportunity.  
• Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
• Continues to build knowledge of the University, processes and customers.
• Performs other related work as needed.

Preferred Qualifications

Experience:

• Two to five years of experience working with popular digital ad platforms (Google Ads, LinkedIn Advertising, Facebook Advertising, etc.).

Certifications:

• Google Ads and Google Analytics certification is a plus.

Technical Skills or Knowledge:

• Knowledge of tracking pixels and UTM parameters.

Preferred Competencies

• Strong analytical skills.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

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