Associate Director, Digital Marketing in Boston, MA for Northeastern University

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Associate Director, Digital Marketing

Associate Director, Digital MarketingAbout the OpportunityJOB SUMMARY:The Associate Director of Digital Marketing, Audience Engagement leads the marketing strategy for high priority customer segments and audiences for the Enrollment Management team.This position will work in conjunction with our outside agency to lead the development of a deep audience segmentation and persona project, in an effort to ultimately deliver a more customized experience to individuals through the entire marketing funnel (pre-lead through enrollment). They will also lead the annual planning and strategic development of marketing plans built agianst th

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