IM EMEA Head of Field and Channel Marketing - 12 month FTC - Maternity cover in London, for BNY Mellon

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IM EMEA Head of Field and Channel Marketing - 12 month FTC - Maternity cover

Overview Job Purpose: To define the strategic direction of marketing programs across EMEA with specific mandate to challenge consensus and extend the reach of successful initiatives across channels and regions. Ensure plans are aligned to business objectives and will deliver against our targets. Set KPIs for these programmes and regularly communicate the results and ensure team are optimising the programmes. Represent the regional marketing function for EMEA at the IM EMEA Executive Committee. Key team outcomes Delivery of centrally planned marketing programs as agreed with and in line with the business plan and sales objectives. Production of media plans in conjunction with the

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