525978 - Director of Marketing and Communications (Administrator II)
California State University, Fullerton
Location: Fullerton, California
Internal Number: 4016314
525978 - Director of Marketing and Communications (Administrator II)
Classificaiton: Administrator II Department: Deans Office, College of Business and Economics Sub-Division: College of Business and Economics Salary Range: Classification Range $4,583 - $14,713 per month(Hiring range depending on qualifications, not anticipated to exceed $7,500 - $9,300 per month) Appointment Type: At will Time Base: Full Time Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM
About CSUF: Standing on 241 acres at the heart of Southern California, the university was founded in 1957 and has grown into a population of over 39,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to Californias revolving work force needs. At California State University, Fullerton we strive for continual improvement of students, staff, faculty and administrators through orientations, training programs and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, Fullerton Arboretum, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.
Job Summary: It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from a variety of career disciplines that share in the University's mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.
About the Position:
The College of Business and Economics is committed to leading business education through the guiding principles of program quality, balancing theory and practice, and expanding our outreach and visibility. We create positive change by leveraging the curiosity, entrepreneurial spirit and diversity of our students. We inspire our students and other partners to transform the workforce through innovative, impactful instruction and research. We are seeking an exceptional individual to join our team as the Director, Marketing and Communications (Administrator II). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.
Reporting to the Dean of the College of Business and Economics at Cal State Fullerton, the Director of Marketing and Communications has the highest level of Marketing and Communications authority at the College and serves as the leader of an in-house marketing services department. Provides strategic marketing leadership and is responsible for overseeing communication and outreach via traditional, multimedia, and technology-oriented delivery, and maintains the messaging of the College of Business and Economics website and all social media accounts. Supports the college's strategic plan with particular emphasis on the college's alumni engagement, fundraising and diversity, equity and inclusion goals.
The Director of Marketing and Communications will serve on the college leadership team and must possess a broad and extensive knowledge of communication strategy and practice including design and production of digital and print publications, media relations, social media, editorial decision-making and crisis communication. Establishes a College-wide budget for marketing and communications and allocate the budget across multi-channels to maximize ROI.
This Director is responsible for the operational management of the marketing department and will utilize skills in copywriting/editing, interpreting market research and Google Analytics and development of promotional and sales messaging. Analyzes return on investment and advise on strategies to reach and attract target audiences for the College's programs, centers and departments.
The Director will be responsible for staff development and management, departmental budget oversight, performance metrics, and serve across the divisions of the college, working closely with the college's academic departments, Centers of Excellence and operational units.
The Director will provide expert advice, establish priorities and develop comprehensive plans for the Dean, Associate Deans and senior leadership on College-level brand management and marketing planning (digital and traditional), budget development and oversight, and public relations and promotion strategies.
The Director will provide consultative direction to each of the college's areas (e.g. academic programs, Development and Alumni Relations, Centers of Excellence, Career Center, chairs of the academic departments) on unit-level marketing requirements and coordination.
The Director is also expected to develop direct professional relationships with peer institutions, the business public at large and university leadership including serving as the primary liaison to CSUF Strategic Communications, External and International Programs, and Alumni Relations to ensure compliance with university policies and standards and to advise on marketing and communication tools and techniques. Other duties as assigned.
Essential Qualifications: Bachelors degree in marketing, communications or related field from an accredited four-year college or university. Minimum ten years (or a combination of education and work experience) in progressively responsible positions in marketing or related areas. Proven success in a similar marketing/brand management role, managing teams and influencing others in order to develop and achieve marketing and communications goals. Demonstrated ability and knowledge in strategy and tactics to reach target audiences via programmatic ad campaigns, social media ad campaigns, SEM, retargeting, print and video. Experience in budget management and staff supervision. Superior communication skills, both written and oral, including editing, proofreading, copywriting, and making presentations to a variety of diverse audiences. Strong interpersonal skills and demonstrated ability to work in a team environment. Ability to manage multiple and competing priorities in a dynamic environment. Ability to actively support donor cultivation and solicitation efforts, new student recruitment efforts, and alumni outreach and engagement.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Preferred Qualifications: Graduate degree in a related field from an accredited college or university. Demonstrated experience in higher education and/or the nonprofit or public sectors. Ability to lead business innovation and process improvement efforts.
Additional Information: California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators and faculty thrive. Individuals interested in advancing the Universitys strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
The scope of responsibilities for this position includes the making or participating in the making of decisions that may have a material financial benefit on the incumbent. Therefore, you will be required to file an initial 'Conflict of Interest Form 700: Statement of Economic Interests' within thirty (30) days from date of hire and on an annual basis; and complete the CSU sponsored ethics on-line training within thirty (30) days of appointment, and at least once during each consecutive period of two calendar years following the appointment.
The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting act and is required to comply with the requirement set forth in CSU Executive Order 1083, revised July 21, 2017.
Multiple positions may be hired from this recruitment based on the strength of the applicant pool.
If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as Graduate Assistant, Teaching Associate, Instructional Student Assistant or a Student Assistant position.
Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
Employee/applicant who submits an application for a position may be required to successfully complete job related performance test(s) as part of the selection process.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to firstname.lastname@example.org
California State University, Fullerton is a major regional university in a vital, flourishing area that includes Orange County, metropolitan Los Angeles and the expanding Inland Empire. The beautiful, 236-acre campus is set in Fullerton in north Orange County, about 25 miles from downtown Los Angeles and about 21 miles from nearby beaches. Cal State Fullerton has more than 37,000 students and approximately 1,800 full and part-time faculty members. The University offers 107 degree programs in eight colleges. Accredited by the Western Association of Schools and Colleges, CSUF is fourth in the nation for the number of bachelor's degrees awarded to minority students and first in California for the number of bachelor's degrees awarded to Hispanics.The University is one of the 23 campuses in the California State University System. Since the campus opened, CSUF has awarded degrees to more than 215,000 graduates. Many are leaders in business, government, education, and the arts.