The University of Iowa's Tippie College of Business seeks a Marketing Writer to join the Collegiate Marketing Team.
If you're a creative storyteller, a skilled and imaginative wordsmith, and have a passion for making education more inclusive and accessible to all - then we want to talk to you. We're a team of technologically progressive, passionate brand advocates who use data to drive our decisions, including content development. Your mission is to create messages that inspire and guide the next generation of business professionals through every phase of their journey - from research to application to graduation to career development.
We're looking for a well-rounded writer who can help us truly deliver on our vision to create content across multiple channels via research-based blogs and articles, student stories, print and digital advertising, and marketing emails. This will be a hybrid position.
We're looking for you if:
You love writing
You believe great copy demands great care. You aren't afraid to polish every line until it shines - and can iterate quickly to keep projects moving.
You create content that meets people where they are in their journey and adapt your delivery based on how and when they're consuming your content.
You know the value of using data to identify content opportunities and fill in the gaps with timely, relevant messages.
You get brand
You're able to write in a brand's unique voice.
You can strike the right balance between copy that informs and entertains, but also converts.
You can develop creative concepts that both represent the brand and push it forward.
The web is your wheelhouse
You're familiar with Search Engine Optimization best practices and how to write for them.
You have experience writing website copy and blog content.
You understand information architecture and content hierarchy.
Get to know the Tippie College of Business
Since 1847, the Tippie College of Business has cultivated a legacy of innovation, thought leadership, and excellence in business education. We are over 4,700 students with BBA and graduate programs spanning six academic departments-accounting, business analytics, economics, finance, marketing, and management and entrepreneurship. We are eight centers and institutes, and four student-managed endowment funds. We're over 56,000 alumni-and growing. Tippie is regularly listed in top business school rankings. We also hold the gold standard of accreditations, the Association to Advance Collegiate Schools of Business (AACSB), and have maintained the accreditation for over 95 years (since 1923).
But who we are is not just in the curriculum we curate-it's also in the culture we create. Our leadership embraces our responsibility to pursue excellence through diversity. More than 150 years after our founding, we continue to provide a welcoming, inclusive environment designed for you to grow and flourish in your professional or academic career.
KEY AREAS OF RESPONSIBILITIES AND SPECIFIC JOB TASKS
Research and monitor emerging trends and best practices in higher education marketing.
Develop and write strategic content marketing pieces such as research-based articles, informative blog/newsletter posts, infographics, and interview write-ups.
Help achieve branding and enrollment goals via relevant, timely messages.
Create content that is in sync with buyer journey and personas, using clear calls-to-action that advance the audience further along in their decision-making process.
Develop a deep understanding of Tippie's programs to help identify and fill content gaps based on audience needs.
Adhere to Tippie's brand voice and tone.
Brainstorm and collaborate with the marketing team on new ideas and strategies.
Help develop and adhere to a content calendar.
Collaborate with the communications team to both advise and distribute their content across marketing platforms
Produce copy for other materials as needed.
Edit, proofread, and fact check all content.
To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact firstname.lastname@example.org
Bachelor's Degreepreferably in English, Journalism, Marketing, Communications, Advertising, or a closely related field or the equivalent combination of education and experience.
At least one year of relevant marketing writing experience.
Creativity and ability to tailor the style of writing to reflect the audience.
A keen eye for detail, with excellent spelling, grammar and punctuation skills.
Effectively manage time, concurrently working on multiple projects.
Demonstrated commitment to diversity, equity, and inclusion in the workplace.
Ability to adhere to an institutional style guide and brand standards
Solid understanding of how design and copy work together
Experience interviewing sources and extracting interesting stories
Experience working in higher education.
Track record of using research and data to help bolster creative decisions.
Ability to produce high-quality work under a deadline, while remaining positive amid constructive feedback.
In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission:
A professional writing portfolio is required. Portfolios should include a minimum of five marketing writing samples, both short and long form, ideally including a mix of the following: online article or blog post, interview/testimonial/customer stories, digital advertising copy, web or landing page content, or marketing email copy. Please include a link to your portfolio in your cover letter.
Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at email@example.com.
Regular salaried position. Located in Iowa City, Iowa.
Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
The University of Iowa is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will receive consideration for employment free from discrimination on the basis of race, creed, color, religion, national origin, age, sex, pregnancy (including childbirth and related conditions), disability, genetic information, status as a U.S. veteran, service in the U.S. military, sexual orientation, gender identity, or associational preferences.
With over 31,000 students, the University of Iowa is one of the nation's top public research universities, a member of the Big Ten conference and the Association of American Universities. The University of Iowa is composed of eleven colleges and is known around the world for its balanced commitment to the arts, sciences, and humanities. It is home to one of the nation's largest academic medical centers and the pioneering Iowa Writers' Workshop. The University of Iowa promotes work/life integration and is located in the casual yet cosmopolitan environment of Iowa City, widely recognized as one of the country's most livable communities.