Job ID: 2023-11581 Type: School of Professional Studies (CP1108) # of Openings: 1 Category: Marketing/Advertising/Public Relations/Media/Video/Audio New York University
The Senior Director of Brand, Content Marketing, and Communications for NYUâ™s School of Professional Studies is a new role reporting to the Chief Marketing Officer of the school and is responsible for developing the schoolâ™s brand strategy in the context of NYU's âœparentâ brand and showcasing NYU SPSâ™s distinctiveness through the web, social media, PR and internal communication channels in service of the schoolâ™s enrollment, student success goals and its reputation among industry and community leaders globally. The Senior Director provides strategic leadership to a team of seven full-time marketing staff and several strategic agency partners to shape a brand communications platform and related content marketing strategy. This person will have regular exposure to the schoolâ™s Dean and Academic leaders to identify and communicate the stories of SPSâ™s distinctive strengths. This position will collaborate with the senior director of enrollment marketing at NYU SPS and other administrative leaders in the school while building relationships with marketing leaders across NYU.
Required Education: Bachelor's Degree. Coursework in marketing or communications helpful.
Preferred Education: Master's Degree Marketing-focused coursework or degree, especially if Bachelor's is in an unrelated field. 3+ years of work experience is required if the candidate has a Masterâ™s degree (vs. 5 for Bachelorâ™s alone).
Required Experience: 5+ years Marketing, brand management, PR, and/or external communications roles in higher education, agency or consumer/small business services company, or large non-profit organization.
Required Skills, Knowledge and Abilities: Ability to translate customer research and various customer data sources into compelling, creative communications that appeal to various customer segments. Experience developing and stewarding a brand platform for a higher education institution, company, or non-profit institution. Outstanding oral and written communication skills. Ability to recognize and recount stories about people or events that bring to life distinctive elements of a brand positioning and appeal to key constituencies. Direct experience in at least two of the following areas: website design and ongoing content curation, social media strategy and execution, and attracting media attention through public relations. Excellent relationship skills to work effectively across the marketing team, the academic and administrative departments in the school, and with other branding and marketing communications teams at NYU. Track record of boldness, creativity, and innovation in shaping marketing communications and winning attention from customers and other constituencies. Ability to establish and monitor processes and manage multiple projects to completion, on deadline and within budget. Ability to meet multiple deadlines. Ability to generate creative ideas and work independently and collaboratively across organizational lines. Displays broad knowledge of and appreciation for the communications profession is equally versed in both the established and emerging communications arenas and can anticipate promising trends before they are accepted in the mainstream.
Preferred Skills, Knowledge and Abilities: Experience with project management software (e.g., ASANA) and other marketing content management and creation tools. Understanding of ways to optimize websites for best performance in organic search and best techniques to ensure visitors take desired actions on the website.
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $140,000.00 to USD $190,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer.
Since 1934, the NYU School of Professional Studies (NYU SPS) has been a deeply respected institution of higher education that is grounded in applied learning. From its early years, training returning World War II veterans to fulfill the nationâ™s urgent need for skilled technical workers, it has evolved into a professional education powerhouse that offers 20 graduate degrees, 14 bachelorâ™s degrees for undergraduate students, four associateâ™s degrees, and a plethora of continuing education courses and credentials.
NYU SPS is a thought leader, and serves as an incubator for new ideas in industries that are constantly changing. We prepare students for in-demand jobs in fields including real estate, hospitality and tourism; global affairs; global sports management; publishing; marketing and public relations; project management; executive coaching and organizational consulting, human capital management; information technology, management and systems; translation; publishing and professional writing. NYU SPS is focused on building skills that open doors to opportunities in emerging fields and global markets. NYU SPS faculty members are leading experts in their areas of discipline, with a hands-on approach that encourages students to push beyond their limits and to break new ground.
NYU SPS is committed to inclusion, diversity, belonging, equity, and access throughout the School.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
New York University (NYU) is one of the top private universities in the United States, and NYU Tandon School of Engineering traces its roots back to 1854, building on an illustrious past as Brooklyn Poly and the NYU Polytechnic School of Engineering. Our mission is to excel in research, teaching, and entrepreneurship and inspire and educate engineers for the 21st century — backed by an historic commitment of $1 billion to recruit new faculty, fuel groundbreaking basic and applied research in key areas, and expand the Downtown Brooklyn campus. NYU Tandon faculty are world renowned leaders in science and technology, with a strong commitment to research, innovation, and entrepreneurship that make a difference in the world. We lead and have ties to multidisciplinary centers in wireless technology, cybersecurity, urban informatics, data sciences, artificial intelligence, renewable energy, and health, among others. Our faculty and students are part of the high-tech start-up culture in New York City and in downtown Brooklyn, and we support three “future lab” business incubators that connect our students and faculty to today’s innovation economy. We are deeply committed to teaching and le...arning, and with NYU's unrivaled global network of campuses, we promote a truly global engineering education.
NYU Tandon is committed to substantially increase the proportion of our faculty from historically underrepresented groups in STEM and we encourage candidates from such groups to apply. We aspire to create a climate where diversity and inclusion are not only appreciated but considered an asset for creativity and innovation, and we seek faculty who have a real passion for a culturally diverse environment. We take pride in our high numbers of female students and students who are the first in their family to go to college. NYU belongs to the Higher Education Recruitment Consortium (HERC), which assists with dual-career searches, and our faculty are supported by a range of work-life balance programs provided by the NYU Office of Work Life