Assistant Athletics Director for Marketing and Fan Engagement
California State University of Northridge
Location: Northridge, California
Salary: $70,000 - $90,000
4 Year Degree
Internal Number: 525029
Under the direction of the Senior Associate Athletics Director, the Assistant Athletics Director for Marketing and Fan Engagement executes successful strategies to increase attendance, build dynamic and high energetic gameday atmospheres, and develop and implement comprehensive marketing plans for Matador Athletics teams. The incumbent oversees the comprehensive strategic marketing and promotions for home Athletics events for all sports targeting a variety of diverse audiences, including students, alumni, faculty, staff, and the greater San Fernando Valley community.
Works closely with university partners to elevate the visibility and reputation of Matador Athletics, including University Advancement, The University Corporation, Associated Students, University Student Union, Housing and Student Life and Leaderships offices.
Supervises the Director of Marketing and Fan Engagement, marketing department, student assistants, and interns, ensuring mix of marketing, game-day promotions, grass roots, and effective communication.
Supports Athletics ticket sales and operations including season tickets, single game tickets, group sales and community support.
Supervises marketing department's community engagement efforts, ensures success in completion of all aspects of marketing game day responsibilities, and assists with events and execution for sport-specific initiatives.
Manages CSUN Spirit Teams in conjunction with CSUN Sports Clubs, which includes Band, Cheer and Dance.
As a leader, demonstrates a commitment to student success that is mission aligned with the university’s vision, values and priorities. Establishes an ethical and collegial work environment, promoting a collaborative, accountable and inclusive team. Encourages a courageous and resilient solution-oriented environment by participating in new opportunities to further the mission of the university. Participates in developing initiatives that further support the campus mission with a service-oriented and catalytic mind set. Strengthens employees by being communicative and a talent builder that develops team attributes, furthering departmental goals.
Performs other duties as assigned.
Equivalent to graduation from an accredited four-year college or university with a Bachelor's degree in a job-related field.
Equivalent to two (2) years of progressively responsible professional/administrative experience. Experience in marketing, public relations, or related field highly preferred.
A graduate degree in a related field may be substituted for one (1) year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
LICENSE: CANDIDATE MUST POSSESS A VALID CALIFORNIA DRIVER’S LICENSE.
Serving more than 42,000 students each year, CSUN is one of the
largest universities in the United States, and it has an impact to match its size. Money Magazine recently named CSUN one of the top ten values in all of higher education, and the Social Mobility Index ranked CSUN fifth in the nation for elevating its students' economic and social wellbeing. CSUN ranks 10th in the country in awarding bachelor's degrees to underrepresented minority students, fifth nationally in awarding master's degrees to Hispanic students and enrolls the largest number of deaf and hard-of-hearing students of any U.S. state university. CSU N's 171 academic programs and engaged centers enjoy international
recognition for excellence. CSUN currently partners with more than 100 institutions of higher education in 22 countries around the globe and attracts the largest international student population of any U.S. master's level institution. Situated on a 356-acre park-like setting in the heart of Los Angeles' San Fernando Valley, the campus features modern educational buildings and world-class LEED Gold-certified performing arts and recreational facilities recognized as among the best in the country.