Raybourn Group International Director of Membership & Marketing
Raybourn Group International (RGI) is seeking a full-time director of membership and marketing to join our Indianapolis office.
RGI is an AMC Institute Accredited Association Management Company. We provide outsourced association management, event planning and consulting services for dozens of nonprofits, trade associations and professional societies. We provide a number of services for our clients, including strategic planning, financial management, executive management, membership development, marketing/public relations, publications and social media, educational/professional development, and meeting/event planning, among others.
RGI has been named as Best Places to Work in Indiana in 2021, 2022 and 2023.
In-office work is preferred, however telecommuting or flexible work options may be discussed. Overnight travel is required to attend multi-day annual conference.
Director of Membership & Marketing
This position is integrally involved with members, volunteers, sponsors, and staff to execute the strategic plan. Responsibilities include:
Develop and direct member recruitment, engagement, and retention programs to meet the goals of the association based on the member value proposition.
Research the needs and views of current and potential members to provide recommendations to decision-makers.
Provide support as directed for the association’s strategic plan initiatives and tracking.
Determine methods to collect data on key performance indicators for membership recruitment and retention including ensuring monthly and annual recruitment and retention reports are provided to decision-makers with any necessary recommendations.
Oversee and support the execution of membership renewals including closely monitoring, reporting on and making adjustments to the plan as needed.
Oversee membership processes including application and renewal systems.
Maintain prospect database and implement campaigns to encourage membership.
Oversee processing of new member applications.
Develop and manage new member onboarding/welcoming processes.
Oversee maintenance and integrity of membership records and appropriate demographic data within the association management system (AMS).
Ensure the accuracy and availability of member resources and membership recruitment materials.
Remain current on benefits and services available to all segments of membership, updating and enhancing as needed.
Recommend, implement, and evaluate member value opportunities on a regular basis.
Respond to inquiries concerning membership questions/concerns in a professional and informative manner.
Work with communications to develop recruitment and retention messaging, timelines and delivery methods.
Work with communications to ensure relevant content for the association’s e-newsletter.
Help lead various membership-related committees as well as special interest groups (chapters/divisions) by supporting them to achieve the charge/goals set out by the association.
Staff liaison for assigned committees/task forces as appropriate (including coordinating with volunteer leader, ensuring meeting agendas are created and minutes are taken).
Working with key volunteers to coordinate, facilitate and support volunteer training sessions.
Ensure accuracy for a list of key volunteer leaders.
Work with the Executive Director and Association President to ensure all committees are appropriately chaired and staffed.
Report to the Executive Director and Board of Directors on the progress groups assigned as the staff liaison.
Attend and support the Executive Director at Board meetings.
Communications and Marketing
Execute all marketing and communication activities of the association.
Responsible for maintaining the associations’ brand.
Update and grow social networking presence and execute social media calendar.
Responsible for compiling information, design, writing, editing, and distribution of bi-monthly e-newsletters to the membership as well as e-mail campaigns to the membership.
Responsible for the compiling, editing and producing of materials including but not limited to: the event scripts, letters, event programs and postcard promotion.
Responsible for ISAE website content and design as well as maintenance of the ISAE mobile app.
Responsible for the generation and implementation of the annual marketing calendar.
Maintain and regulate content for the Society’s blog and editorial calendar.
Present new strategic marketing initiatives to Executive Director.
Manage and maintain annual and event-specific advertising and sponsorship program including prospecting and solicitation of sponsors in support of annual revenue goals, as well as fulfillment and tracking of sponsor benefits.
Create advertising and sponsorship opportunity packets.
Forge ongoing relationships with current and potential sponsors and advertisers including providing ongoing support for the value received by sponsoring/advertising.
Support the Executive Director in the preparation of annual budget.
Review areas of responsibility in monthly financial statements.
KNOWLEDGE AND SKILL REQUIREMENTS
Applicant should demonstrate the ability to coordinate all phases of the Association’s marketing and membership communication and be able to work closely with the Executive Director and other staff members to execute the work of the Association, and have:
Education level of a Bachelor’s degree in. in Marketing, Journalism, Communications or comparable related experience.
2-5 years of experience in non-profit management, event and/or membership marketing.
Experience in running email, social media, content marketing and digital marketing campaigns.
Proficient in most Microsoft Office applications (specifically Word, Excel, PowerPoint), and Adobe Creative Suite (InDesign, Photoshop, Illustrator).
Experience in volunteer management.
Strong interpersonal, written and oral communication skills.
Strong attention to detail while keeping the overall goals of a project in mind.
Proven ability to work as part of a team.
Exercise discretion and independent judgment.
Ability to develop and execute marketing/communications strategy including experience with WordPress or similar CMS.
Excellent creative copywriting and editing skills with strong attention to detail including knowledge of AP style.
Placing your organization in the care and custody of an association management company is a significant statement of trust. You can count on our professional staff to respect your past efforts and to be a caring, faithful partner for the future. Our corporate culture is defined by hard work, fair play and attention to detail. The RGI staff professionals are carefully selected to meet the needs of the association for which they work and are trained to manage a world-class organization with the enthusiasm needed to inspire, motivate and lead your industry or profession.