ESSENTIAL JOB DUTIES

• Responsible to perform and manage all marketing/communications/public relations efforts in the Williston Parks and Recreation District, Williston Park Board and Williston Parks and Recreation Foundation.

• Responsible for Williston Parks and Recreation print and electronic publications to include designing, editing, printing, and distributing newsletters, email marketing, recreation guides, brochures, flyers, and other marketing materials.

• Creates, maintains, and updates the Williston Parks and Recreation District website & all other WPRD media platforms.
• Works to develop marketing strategies to promote overall brand management and recognition.
• Responsible for the Williston Parks and Recreation District’s social media pages including main page, ARC Fitness and Child Sitting Clubhouse.
• Responds to inquiries and concerns to ensure effective communication and timely resolution of public relation related situations.
• Develops and implements marketing strategies for the district; including but not limited to: promotional events, community outreach, advertisement, etc.
• Oversees photography of Williston Parks and Recreation District events, programs, ceremonies, and other activities to utilize for various marketing efforts.
• Assists with planning, logistics, coordination and execution of events, programs, ceremonies and other Williston Parks and Recreation District activities.
• Establish and develop relationships with media agencies to promote the Williston Parks and Recreation District.
• Cultivate community contacts and develop collaborative relations with community members and group representatives.
• Creates and manages all surveys and feedback for departments programs and special events. Has the ability to analyze the information and present it to the other Park District departments.
• Support WPRD goals by raising community awareness of available products and/ or services.
• Coordinate with WPRD park board commissioners and foundation board members on communication, marketing, and public relation efforts.
• Prepares a variety of publicity materials including news releases, factsheets, talking points, speeches, and social media content.
• Tracks and reports on marketing metrics, membership numbers/trends, and evaluating effectiveness of current marketing strategies.
• Implement and contribute to the continuous improvements of the organization’s membership strategies.
• Provides communications assistance to the Executive Director and staff of the WPRD.
• Perform other related duties as assigned and required.

KNOWLEDGE REQUIRED BY THE POSITION

• Strong communication and leadership skills.
• Effective organizational and interpersonal communication skills.
• Extensive knowledge of brand management, marketing, sales, social media management and strategy.
• Evidence of superior written and oral communication skills.
• Preferred knowledge of Programming software such as RecTrac or similar
• A demonstrated ability to learn quickly in a fast-paced working environment.
• Experience with graphic design and website editing platforms.
• Requires a high level of creativity and resourcefulness.
• Ability to manage multiple tasks with a variety of groups to include staff (full and part-time), volunteers, and media.
• Requires the ability to set and achieve goals through effective decision-making.
• General knowledge of the Parks and Recreation/fitness/wellness industry.

• Support and enforce all policies, safety regulations and guidelines, established by the Executive Director

 Working Conditions

• Office with personal computer and printer
• Access to a WPRD vehicle for job completion
• WPRD Provided cellphone for job completion
• Position will require some evening, weekend, and holiday work
• Fast paced environment with multiple programs and facilities running throughout the year
• General public contact is extensive

Minimum Qualifications 

• Bachelor’s Degree in marketing, communication, advertising or related field, 1-2 years of experience OR a combination of similar experience/education.
• Current CPR Certification, or able to obtain within 6 months
• Ability to work weeknights and weekends as needed
• Ability to work with limited supervision
• Ability to lift a minimum of 30 pounds or heavier lifting with other employees
• Ability to effectively communicate verbally and in writing
• Knowledge of operational policies, procedures, accepted standards and methods of the parks and recreation field in marketing facilities and programs
• The knowledge and ability to manage multiple tasks
• Possession of or ability to obtain (within 30 days) a valid driver’s license issued by the State of North Dakota for the type of vehicles or equipment operated
• Have essential physical and mental capabilities in the following: Interpersonal skills, memory, attention to detail, follow directions, comprehension, calculating, reading, writing, speaking, evaluating, mathematics, organizing and innovation

• Bachelor’s Degree in marketing, communication, advertising or related field, 1-2 years of experience OR a combination of similar experience/education.
• Current CPR Certification, or able to obtain within 6 months
• Ability to work weeknights and weekends as needed
• Ability to work with limited supervision
• Ability to lift a minimum of 30 pounds or heavier lifting with other employees
• Ability to effectively communicate verbally and in writing
• Knowledge of operational policies, procedures, accepted standards and methods of the parks and recreation field in marketing facilities and programs
• The knowledge and ability to manage multiple tasks
• Possession of or ability to obtain (within 30 days) a valid driver’s license issued by the State of North Dakota for the type of vehicles or equipment operated
• Have essential physical and mental capabilities in the following: Interpersonal skills, memory, attention to detail, follow directions, comprehension, calculating, reading, writing, speaking, evaluating, mathematics, organizing and innovation

About Williston Parks & Recreation District

ADDITIONAL INFORMATION: To be considered for this exceptional career opportunity, submit your letter of interest, resume detailing your qualifications, and two letters of recommendation to: Kate Cote, Human Resources Director PO Box 1153 Williston, ND 58802 (701) 774-9773 kate@wprd.us

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