Position Description: Reporting to the Executive Director of Strategic Communications and Marketing, the Digital Marketing Manager will be the sole strategist for the continuous improvement of digital marketing strategies, digital ad content, management of digital marketing vendor(s), campaign evaluation, digital channel management, the digital marketing funnel, and cost effectiveness of digital programs from top of funnel through enrollment. All of the aforementioned areas must support the institutional goals of UCLA Extension.
With a high-level of autonomy, the Digital Marketing Manager will develop and manage external resources to continuously update and improve UCLA Extension enrollment growth. In addition to driving and managing digital marketing strategies and overseeing digital vendors, this position will have oversight, and manage digital marketing support for UCLA Extension's academic program departments as well as institutional efforts to grow brand and product recognition and understanding. Additionally, this position will provide overall digital marketing leadership and be a trusted subject matter expert across all program and support departments. Close partnerships and collaborations with academic departments, IT, International Programs, and Student Services is essential for maintaining healthy and fully operational digital marketing functionality, including reliable integration across UNEX systems, including but not limited to Destiny One, Marketo, and Salesforce.
Special Instructions: The target salary range for this position is between the posted minimum and $7,083.33 monthly.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.