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Job Description Summary: Reporting to the Vice President for College Advancement, the Marketing Systems Manager will be responsible for working with stakeholders to define technology and mechanisms needed to deliver revenue-generating results (leads) for the college. This position will leverage marketing/communications automation and CRM systems to the fullest potential by designing and implementing settings, data standards, customizations, and coaching users on system use. Beyond creating automations for efficiency, this position will continue to analyze data and outcomes, adjusting as needed. The MSM will oversee the use of marketing and communication systems applications for the college including customer relat