Career Center

Enrollment Marketing Manager

R507806
San Francisco

The Enrollment Marketing Manager is a key member of California College of the Arts (CCA) Enrollment Management team, closely partnering with Marketing and Communications to tell the college's story and increase enrollment. Reporting to the Senior Director of Enrollment Management, the Enrollment Marketing Manager coordinates and implements integrated, strategic marketing campaigns that increase drive conversions across the applicant life cycle, from lead generation and inquiry through enrollment. This role stays aware of enrollment marketing trends and tactics, and will continually track metrics and analyze results.

MAIN RESPONSIBLITIES:

Enrollment Communication Strategy - 40%

• Develop and implement current audience-specific communication plans and messaging strategies to support undergraduate and graduate recruitment through the enrollment funnel. After training & understanding the college's tone & culture, we expect the Enrollment Marketing Manager to develop & implement communication strategy through collaborative efforts with MARCOM & Assistant Director of Student Engagement and Communications.
  
• Manage current audience-specific email streams, from inquiry to admit, and build out segmentations in Pardot. Develop & build new engagements in partnership with the Assistant Director of Student Engagement and Communications.
  
• Based on enrollment recruitment strategies, generate emails to promote recruitment and yield events, workshops, and more in partnership with the Assistant Director of Student Engagement and Communications.
  
• Work with writers and designers in Marketing and Communication to generate assets for email streams
  
• Attend planning meetings in Enrollment Management and Marketing and Communication to develop the communication strategy
  

Lead Generation Marketing - 30%

• Develop strategies to generate new leads by attracting and converting site traffic through calls to action, landing pages, and lead-generation content in collaboration with the Marketing & Communications Team.
  
• Manage the configuration, implementation, and deployment of CCA's marketing automation system (Salesforce/Pardot) and serve as CCA's Pardot system owner
  
• Collaborate with social media manager and multimedia producer to adapt or create in-bound content for social media around key enrollment deadlines; work with editorial team to develop content in support of marketing strategies
  

Advertising Project Management - 20%

• Plan and execute all digital enrollment advertising campaigns for admissions: developing timelines, inputting deadlines into Asana, and coordinating kick-off and review meetings
  
• With a third-party agency, implement digital media buys including pay-per-click, display, retargeting, geo-targeting, paid social, video ads, native advertising, sponsored content, etc.
  
• Manage the production of creative campaign assets (including image permission coordination) in partnership with Marketing and Communications editors, writers, and designers
  

Metrics/Tracking ROI - 10%

• Maintain and track acquisition goals in Google Analytics in collaboration with Senior Web Producer
  
• Create, report, and analyze performance dashboards to derive actionable insights for improvement and demonstrate ROI.
  

MINIMUM QUALIFICATIONS:

• Bachelor's degree and at least one to two years of relevant professional marketing and/or communications experience in higher education
  
• Prior experience with digital marketing strategy and marketing automation systems (Salesforce/Pardot, Marketo, Salesforce Marketing Cloud, or similar)
  
• Experience with project management, digital asset management, and communication tools such as Asana, Bynder, Google Drive, and Slack
  
• Prior CRM experience specifically related to email strategy, segmentation, and analytics
  

Please note that in an effort to keep the CCA community safe, the College requires all staff, faculty, and students who are on campus to be fully vaccinated, including to have received a booster shot (if eligible). The job responsibilities of this position will require time regularly spent on campus, and therefore the incumbent will be asked to follow the CCA vaccination requirement, unless an exemption is approved. Please reach out to hr@cca.edu with any questions.

COMPENSATION & BENEFITS

• The range for this position is $70,000 - $75,000 annually
  
• CCA offers a comprehensive benefits package, including the choice of five medical plans, generous holiday, sick & vacation time, a retirement match and tuition remission. CCA covers an average of 91% of the medical plan cost for the employee only and an average of 82% for employees with dependents. More information can be found here: https://portal.cca.edu/working/office-human-resources/employee-benefits.
  

POSITION DETAILS:

• CCA considers a full-time work week to be 37.5 hours per week.
  
• Schedule: Monday - Friday 8:30am - 4:30pm
  
• Work Mode: Hybrid
  
• This position is covered under the staff union collective bargaining agreement and will be required to contribute to union dues/agency fees.
  

Location
San Francisco

FLSA
Exempt

Additional Locations

Application Instructions

Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.

Application Deadline

For staff positions, screening begins immediately and continues until the position is filled.

EEO Statement

As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.

We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability.

California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity.

Questions?

Please address any questions to hr@cca.edu.


To apply, visit https://cca.wd5.myworkdayjobs.com/en-US/CCA/job/San-Francisco/Enrollment-Marketing-Manager_R507806.

Founded in 1907, California College of the Arts (CCA) is an independent art college with 21 undergraduate programs in architecture, design, fine arts, visual studies, and writing. The college also has graduate programs in architecture, comics, curatorial practice, design, design strategy, film, fine arts, visual and critical studies, and writing. Through these programs, the college has created a dynamic and interdisciplinary environment. Diverse cultural perspectives enrich the CCA community and the college believes that continuing to expand the horizons of the students and faculty is essential to achieving its educational objectives. With campuses in Oakland and San Francisco, CCA currently enrolls 1,950 full-time students.









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