Senior Director of Institutional Reputation and Internal Communications
Location: Poughkeepsie , New York
Type: Full Time
Position Title: Senior Director of Institutional Reputation and Internal Communications
Department/School: Communications & Marketing
The Senior Director of Institutional Reputation and Internal Communications is a new role that will help lead strategic planning as well as tactical execution for a variety of internal communications and public relations programs at Marist College. Reporting directly to the College’s VP of Communications and Marketing, the individual in this role will help create an engaged and informed campus community, while also leading several key PR and thought leadership programs to elevate Marist College’s reputation as a nationally distinctive institution. The Sr. Director will collaborate with Marist executives and stakeholders to develop clear and focused messaging, build new communications programs to help grow the College’s brand and advance its strategic plan, and work alongside the Director of Media Relations to cultivate earned media opportunities for local, regional and national visibility. This role will work closely with the VP of Communications and Marketing to assist with the overall management and execution of the College’s strategic communications and marketing plan. We’re looking for an individual who loves to write, is a strategic thinker and innovator, and who likes to roll up their sleeves and work closely with their teammates to get work done.
Minimum of 10+ years of related work experience in public relations, corporate communications, journalism, and/or internal communications.
Excellent written and oral communications skills; this role has a heavy writing workload.
Superb editing to support clear ideas.
Proven ability to thrive in a fast-paced, results-oriented, collaborative environment.
Experience presenting ideas and providing counsel to senior executives.
Self-starter who thrives in matrixed environments and adapts easily to change.
Able to work under pressure quickly, effectively and efficiently with tight deadlines.
Bachelor’s degree in marketing, communications, English, business or a related field.
Strong writing ability a must – including memos, speech writing, OpEds/bylines, executive communications.
Experience building and executing an internal communications strategy, including creative ways for institutional leaders to engage and inform employees and content strategies for the college intranet.
Experience building and executing executive thought leadership programs, including speaking opportunities, social media strategy, and authoring thought leadership pieces.
Ability to turn around writing assignments under tight deadlines when urgent issues arise.
Distill complex issues into simple to understand communications.
Work with senior executives and campus leaders develop clear messaging on institutional priorities and announcements to drive communication effectiveness and engagement.
Bring a positive, can-do approach to your work, inspiring others to be their best and valuing diverse perspectives to inform projects large and small.
Ability to provide clear, candid counsel and recommendations to the VP of Communications and Marketing and help manage the department’s strategic marketing communications plan.
Ability to conduct general research to inform and strengthen speeches, thought leadership pieces and public communications.
Strategic thinking that links day-to-day communications activities to a broader institutional vision and searches for opportunities to try innovative, new communications approaches.
Collaborative leadership style that pulls people together around a common vision/cause and is able to build consensus from differing points of view.
Required Application Documents:
Resume, Cover Letter, Contact Information of 3 Professional References, and 3 Writing Samples
About the Department/School:
The Office of College Marketing and Communication has a primary focus to build national awareness of Marist and contribute to the growth of new student enrollment. The office achieves this by supporting and strengthening the Marist brand through thoughtful storytelling, editorials, videos, photography and creative visuals, and by collaborating with partners both inside and outside our College community.
About Marist College:
Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist educates approximately 5,000 traditional-age undergraduate students and 1,200 adult and graduate students in 53 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. Marist is consistently ranked among the best colleges and universities in America by The Princeton Review (Colleges That Create Futures and The Best 386 Colleges), U.S. News & World Report (3rd Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. Marist’s study abroad program is ranked #2 in the nation by the U.S. State Department’s “Open Doors Report” and has also received the Senator Paul Simon Award for First Year Abroad programs in Italy and Ireland. Marist’s Joint Study partnership with IBM, which began in 1988, has brought the College the kind of world-class technology platform typically found at leading research institutions. To learn more, please visit https://www.marist.edu/about
Equal Employment Statement:
Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.
Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.
Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.