The Assistant Director of Marketing is responsible for helping Xavier tell its story in compelling ways. Working closely with the Vice President for Communications and Marketing and in collaboration with colleagues across the institution, the Assistant Director of Marketing contributes to Xavier’s overall marketing and communications strategy, conceptualizing and implementing cross-platform content to galvanize prospective families, make a positive impact on recruitment and retention, and support general institutional goals.
Reports to: Vice President for Communications and Marketing
Key Responsibility Areas
Contribute to overall marketing strategy and ensure adherence to the institutional marketing
Manage and evaluate institutional print and digital marketing plans
Maintain and update admissions webpages on a regular basis
In collaboration with the Admissions Office, develop, implement, and evaluate drip marketing plans using Finalsite
Create, analyze, and share web and email analytics reports; use analytics to drive and refine web and email marketing
Shoot admissions-focused photos and video regularly; edit and package content for cross-platform use.
In collaboration with the Admissions Office, coordinate production of the admissions viewbook. Schedule photography, organize interviews, and liaise with photographers, graphic designers, and printers.
Oversee production of the school profile, curriculum guide, and Open House promotional materials
Write for XavierMagazine, the AnnualReport,and the XavierE-News
Administer the annual admissions survey; manage other survey work as
Assist the Admissions Office with all email and mailings to prospective families, principals, high school placement coordinators, etc.
Coordinate the design and purchase of promotional items for the Admissions Office
Manage design and purchase of business cards and employee nametags
Champion correct usage of graphic and editorial standards and brand guidelines; protect and promote the school brand and identity by ensuring all communications content maintains a high level of quality and features a consistent tone and
Support the mission of Xavier and the ongoing work of communications through regular presence at events, appropriate participation in the retreat and service programs, and ongoing participation in Jesuit Schools Network and province events
Engage in ongoing professional development (CASE, Public Relations Society of America, Jesuit Schools Network, etc.).
Other duties as assigned.
Bachelor’s degree from an accredited institution in marketing, communications, public relations, media studies, journalism, or related field; graduate degree in one of these fields a plus
At least three years of experience in marketing communications; experience marketing for admissions a plus
Strong, compelling writer and editor with excellent communication skills
Creative, organized, detail-oriented self-starter; able to work independently
Digital marketer—has experience with email marketing, social media, and web design
Understands and can communicate the importance of brand adherence and visual identity and editorial standards
Consistent track record of collaboration and juggling multiple priorities
Proficiency with CMS, social media and social media management tools, video editing software, Adobe InDesign and Photoshop, and Microsoft Suite
Please email a resume, cover letter, and two writing samples to Shawna Gallagher Vega, APR, Vice President for Communications and Marketing, at email@example.com. The final deadline for all applications is February 15, 2022.
Founded in 1847, Xavier High School is an academically rigorous, Catholic, Jesuit, college preparatory school in New York City that educates intelligent, motivated young men of diverse backgrounds and means. Xavier teaches students to take responsibility for their lives, to lead with integrity, to act justly in service of others, to pursue excellence in every endeavor and to deepen their relationship with God. Ultimately, Xavier forms young men who will go forth to transform the world for God’s greater glory.