Assistant Director of Content Marketing (Communications Generalist)
Indiana University Purdue University Indianapolis (IUPUI)
Location: Bloomington, Indiana,
Internal Number: 304448
KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)
The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 12,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 123,000 living alumni around the globe.
Department Specific Responsibilities
Leads content development program for the Kelley School of Business, its clients and its stakeholders including administrators, faculty members, staff members, students, and alumni
Works independently to create comprehensive and integrated publicity and marketing campaigns for the Kelley School of Business, its campuses, programs, departments, centers, institutes, and initiatives
Determines appropriate brand voice/tone and editorial style and ensures that these guidelines are implemented by all staff members involved with developing publicity and marketing materials as part of a campaign and/or client accounts.
Collaborates closely with clients and a team of creative professionals that includes a creative director, interactive art directors, videographers, photographers, social media manager, and web developers.
Independently creates basic and complex communications for print and e-distribution on behalf of department or large multi-faceted department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
Responds to inquiries and requests and explains policies, procedures, and context of communications.
Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
Monitors industry trends and best practices and makes process and operational recommendations to manager.
May provide guidance to lower-level Communications Generalists.
Bachelor's degree in communications, journalism, English, public relations, or related field
5 years in relevant field
Experience in marketing communications in the role of Web writer, writer/editor, publications specialist, public relations specialist, communications assistant, or other positions where writing and editing are the primary responsibilities.
Combinations of related education and experience may be considered
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Seeks to acquire knowledge in area of specialty
Highly thorough and dependable
Demonstrates a high level of accuracy, even under pressure
Possesses a high degree of initiative
Ability to influence internal and/or external constituents
High-level skills in working with Microsoft Word, PowerPoint
Web Content Management Systems.Professional-level writing and editing skills
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
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About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.